Raam Anand » Product Marketing http://raamanand.com Get Free Tips On Internet Marketing, SEO, Affiliate Marketing, Blogging And More... Mon, 09 Aug 2010 05:10:32 +0000 en hourly 1 http://wordpress.org/?v=abc Which Digital Product Should I Create? http://raamanand.com/2006/03/which-digital-product-should-i-create/ http://raamanand.com/2006/03/which-digital-product-should-i-create/#comments Sun, 26 Mar 2006 23:00:00 +0000 Raam Anand http://raamanand.com/?p=25 Often, this is one of those questions I always see coming up frequently. It is very important to create a simple yet valuable ‘front-end’ product first.
Your first product should allow you to sell an even bigger product to your customers. Then a bigger one. This is called a ‘Sales Funnel’.

Sales funnelling works brilliantly because your first set of customers have already purchased your ‘low priced’ front-end product and they have seen the value firsthand. They already trust you. Believe me, it is far easier to sell to existing customers than finding new ones.

So, your first product must be valuable and priced low. Further, this product should allow you to come up with bigger products to sell later. For example, your first product could be an eBook priced at $17. Then you can have bigger products like a basic home-study course selling at $197, a video course with transcripts and blueprints selling at $997 and finally, one-on-one consulting selling at say, $2997.

Sounds good? Go ahead and create your first product… :)

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