Raam Anand

Tools for Effective Internet Marketing

Raam Anand — Thu, 29 Oct 2009 10:12:00 +0000

Various tools are also used to achieve the goal of a diversified way. The most important and most used tool in internet marketing including SEO (search engine optimization), content management software and building systems. In addition to these tools, a number of affiliate marketing software will be employed. These tools are used very effectively in the market and millions of people in large and small levels are benefiting from it.

1. Site Name:

Name is considered the most important and initial step of his campaign. Name of your website that collects the norm, and the elegance of the company. Furthermore, the names also describe the areas served by the company. Therefore, should deliberately suggest a domain name for your website as it will be the first step in successful marketing campaign. Normally, a memorable keyword is used, while the appointment of its website. It should be easy and would be entered as easily recognizable. Also, try to make the domain name of your website as compact as possible. This technique will allow more traffic to your website.

2. Keywords:

The keywords are considered the most essential components of effective Internet marketing and successful. Are the key words pop, the result of your website pages in major search engine. In fact, search engines scour the Internet world and looking for links from websites that contain the actual key word required. Therefore, the content of your website must be rich in keywords and should include as many keywords as possible. This allows you to cover a much larger share of customers. Many website owners publish content on your site unnecessary only tracked by the search engine. Although not a good traffic, but it really can be successful for your Internet marketing campaign.

3. Articles:

People are spending millions of dollars in publishing articles for your website. The products offered on your website should have a detailed and comprehensive article that the reader or buyer should read before buying your product. This article should reflect all the features and specifications of its products and must be rich in keyword content. You should try to repeat keywords in your article, in order to get easily carried away by the search engine. Back links is another more recent and modern approach to get traffic to your website. Back links are basically links that are published in the world of the reorientation of the Internet to your website. You should have seen a link on the bottom of an article published on another website. The people, reading articles from other web sites often come with that link and many of them definitely visit the link. Finally, you get more traffic.

The more SEO-friendly website design with rich keywords and millions of links back, the more you can target customers. So be patient, intelligent and deliberate enough, while planning your Internet marketing campaign.

Role Of META Keywords Tag

Raam Anand — Sat, 29 Jul 2006 09:23:57 +0000

For most of the search engines meta tags are not required to index your site, but to be in a safer side its better that you optimize your website for all the search engines. There is no much work involved or special talent needed to create a meta tag, there are few guide lines which you have to follow in order to make your webpage’s meta tags effective.

So first let me brush up some basic info about META Keyword Tags…

Meta Keyword tag is a HTML tag which is used to supply keywords to search engine spiders (or robots). It mainly helps the spiders to determine your webpage and you will find the META Keyword tag below the HEAD tag which looks something like this:

Nowadays META keyword tag has lost its value, search engines have become smarter these days. They have set their algorithms and some other formulas to identify web pages with their relevancies. But still there is no harm in utilizing this tag if you are planning for better results.

Now Lets Discuss Something About URL Rewriting Tools

Raam Anand — Sun, 23 Jul 2006 09:19:49 +0000

Rewrite engine is a web server software application which helps us to modify URLs before fetching the requested items.

Rewrite Engine for Apache HTTP server:
“mod_rewrite” – Apache HTTP server has a rewrite engine known as mod_rewrite, which has been described as “the Swiss Army knife of URL manipulation”

Rewrite engines for Microsoft’s Internet Information Server (IIS):

1. IISRewrite from Qwerksoft

2. ISAPI_Rewrite from isapirewrite.com

3. URL Replacer from Motobit

4. Ionic’s ISAPI Rewrite Filter (IIRF) (open source) from Ionic Shade.

Rewrite HttpModule for Microsoft ASP.NET:
“URLRewriting.NET”

Rewrite engine for Java 2 Platform, Enterprise Edition (J2EE) Servlet container servers:

1. Apache Tomcat, Resin, Orion etc)

2. HttpRedirectFilter (open source)

3. UrlRewriteFilter (open source) – allows you to rewrite URLs before they get to your Servlets, JSP’s, Struts etc

4. URL Rewriter (open source – LGPL) – URL Rewriter is a tool for rewriting URLs in Java Servlets. It is similar to mod_rewrite

These are the major URL rewriting tools which is used widely.

Dynamic Websites Are Not Search Engine Friendly Websites

Raam Anand — Mon, 17 Jul 2006 08:53:36 +0000

Dynamic websites are usually database driven websites where some parts of the content are generated by SSP(Server Side Programs) OR Middle Tier. The problem is many search engines find it very difficult in indexing dynamic websites, but there is always a solution for any problem.

Initially you need to understand why search engines are unable to read dynamically generated websites.

1. Dynamic webpages doesn’t exist on server physically.
2. They have complex URLs such as “ http://www.example.com?name=value&blabla%blabla@session_id@2226897&blabla=77″ . Special characters like “?”, “=”, “@”, “%”, “$”, “*”, “&”, “! are not understood by robots or spiders.
3. Search engines consider these dynamic website as group of never ending links.
4. Search engine crawlers will get stuck in an loop, specially if the dynamic website has session id’s.

Let Me Share Some Important Tips To Optimize A Dynamic Website For Better Rankings

Raam Anand — Wed, 12 Jul 2006 09:01:02 +0000

In my last post, I had discussed about dynamic websites. So now I am going to give you some tips to optimize a dynamic website for better results.

1. First create a HTML sitemap with less than 100 text links in it. If the site has more than 100 links, then break the sitemap into two or more accordingly.
2. Start building inbound links to other pages of the website from other relevant websites such as directories etc.
3. With the help of URL re-writing techniques convert dynamic web pages into static web pages.
4. Use some plug-in that will change the existing dynamic URLs into static ones.
5. Must avoid using session IDs in the URL.
6. If you are including parameters, limit it to just two and limit the number of characters per parameter to less than ten.

Stay tuned for URL rewriting tools in my next post.

Today – Let Me Tell You Some Important Things About Blogs

Raam Anand — Mon, 03 Jul 2006 08:45:20 +0000

What is a blog? What are its uses? Why it is so popular?

These are the questions which most of the people ask me. So first let me tell you what a blog exactly is….

A blog is a short word representing “Weblog”. It is an online journal usually maintained by an individual with regular entries of business news or some events or personal things which they like to share with the world. In my opinion it is an interactive media to share thoughts, where authors and readers can interact with each other on single platform.

The person who writes blog entries is known as blogger. Blogs have become very popular nowadays, people mainly use it to share the word that they know. It has become a successful and dynamic profession internally, there are some specific bloggers who have become most popular in blogging. Bloggers enjoy blogging for reasons such as staying in touch with friends, expressing themselves or keeping a record of important events.

Many people even make money through blogging. So if you are interested in starting a blog of your own then there are many tools and services to help you out. The popular services are Blogger.com and WordPress.com

Just visit any of the website mentioned above and START BLOGGING!!!

How To Write META Description For Better Results

Raam Anand — Tue, 27 Jun 2006 09:30:57 +0000

1. Keep your meta description simple and short — one line.
2. Write to the visitor.. NOT for the search engine.
3. Do Not stuff your description with all the keywords.
4. Make sure your description tag actually IS what you have on the page — relevancy is the key.
5. Write relevant description tag for every page.
6. Do NOT go beyond 200 characters for the description — it may be truncated.
7. Completely avoid any special characters in your description.
8. Don’t SHOUT! Avoid using all CAPS in your description.
9. Do not try to outsmart search engines — they are smarter anyway.
10. Use this piece of text to your advantage — write compelling copy that makes surfers visit your web page.

Achieve better Positioning On Search Engine By Writing Effective META Description

Raam Anand — Fri, 23 Jun 2006 09:26:55 +0000

Though some SEO experts feel that META description is no longer important, it his highly advisable to have it anyway because there are many other search engines that utilize this feature to display your website details in the search results page.

By taking time and writing a proper META description, you will not only get good rankings but also make sense to the visitors even BEFORE they visit your website.

Write your META description tag below your META title tag. Do not go overboard here and add a series of keywords. Write for the visitors. Give a brief benefit of what the visitor is going to find on your web page.

Make sure your META description is less than 200 characters in length because it may get truncated.

10 Effective Tips for Power Blogging

Raam Anand — Sat, 17 Jun 2006 09:24:36 +0000

Here’s a list of top 10 very powerful and highly effective blogging tips that will make your visitors come back for more. You can build good loyalty and make your blog highly successful.

1. Purpose of your Blog
2. Who is it for?
3. Think Big Act Small
4. KISS – Keep It Simple, Short
5. Less is More.. keep it brief
6. Write in a conversational tone
7. Be honest and provide truthful information 8. Do not forget to post regularly 9. Reply to comments quickly 10. Provide information NOT advertisements

So, go ahead and start blogging!

Tips On How To Optimize Dynamic Websites

Raam Anand — Sun, 11 Jun 2006 09:19:12 +0000

Dynamic websites are not preferred over static websites as they DO NOT have pages of their own. About 80% of the content are randomly selected by the server and put on the website each time it loads. But, I have seen dynamic websites performing very well in search engines because of the optimization.

Here are some tips to optimize your Dynamic website for high search engine rankings:

#1.Generate a sitemap using http://sitemapgenerator.com
and submit it to Google Webmaster Tools and Yahoo.com. DO NOT skip this step even if your website has more than 100 pages on it.

#2. Get back links to the inner pages of your website from other websites of the same niche or link directories, classified ads etc.

#3. You can even convert dynamic pages to static by URL re-writing techniques.

#4. DO NOT use session IDs especially when people are not logged in.

#5. You can even create your own .html or .htm static page by taking the html code in the “View Source option” available in the dynamic website.

NOTE: The more your website pages are indexed the better will be the rankings of your website.