Social Media WILL NOT Get You Branding

Transcript:

Social media will not get you branding for free. Whatever you post won’t even reach a small fraction of your own connections or friends on your favourite social network.

Don’t worry. I understand how surprised you might be because everyone told you to post regularly on social media for personal branding.

Each and every social network out there started for free… but today, they offer you higher exposure only if you are willing to pay them… that’s why they have campaigns and paid ads. Why would they give you free publicity when they can easily charge for it?

So, what to do about it? When it comes to getting more eyeballs for your messages, posts, and social updates, uniqueness and high-value content becomes the most critical factors. If you are posting the same kind of images or sharing other peoples’ content, it’s not unique and neither it’s high value for your audience. If people have to respond, engage, like, and share your content, it has to be ‘useful’ for them. They should be able to understand your message and either agree or disagree with it, in order to evoke a response. For this to happen, you MUST have 2 other elements with your audience because people are busy.

If you want to do ANYTHING with anyone, you MUST have their attention and trust. Not just on social media… think about your business, profession, or even your family members. If you want your kid to listen to you, you must first get her attention and gain trust. Just yelling “DO YOUR HOMEWORK…” Or “STAY AWAY FROM THE SCREEN” won’t usually get the desired response, does it?

If you are in a leadership role then you already know… for personal branding, getting attention and trust is so basic but common-sense does not always prevail. Right now, you have a choice. You can continue to do what you are doing on social media, and risk putting in a ton of work with very little results… in fact, that’s what most people do, anyways. OR you can learn how to find your message to the world and even write books on your topic and gain not only attention and trust, but also credibility and reputation…. Leading to INFLUENCE.

You can become the sought after thought leader in your field and have so much high value content to share with people who engage with your content at such high levels, that the social networks are forced to give you all that exposure you want. It’s all in the algorithms. Pure programming.

If this describes you, then hurry up and go to raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and choose your path to becoming an influencer… and lead your audience at higher levels of engagement and purpose.