Transript:

Leadership is all about being a role model and offering hope & help to people. This is what I stand for.

Today, people like entrepreneurs, experts, and professionals… who are in leadership roles are failing because they are not really striving towards being a role model to their followers. Servant leadership and leadership by example… are the two most widely successful strategies that have helped create some of the world’s largest organisations in the world… and yet, some leaders are missing these big ideas in favour of shortcuts, positions, and certifications.

There’s nothing wrong with a shortcut, if it helps in increasing productivity… but trying to use it as a leadership strategy falls flat. Positions and titles, only give an initial head start… like for example… CEO, CFO, Managing Director… titles like this will put you in a leadership position… will get you the driver’s seat… but won’t help you gain followers, right? And, talking about various certifications, awards, associations… these are all are good in enhancing abilities but may not necessarily help other people.. especially your followers.

People want to follow you because they see you as their role model. You do things that THEY believe in. You demonstrate abilities that THEY value the most. In other words, they see or want to see all the qualities they lack in order to succeed,… in YOU. You want to be a role model for them. You want to offer them hope and help. You are their beacon to get them to their next level… and trust me… everyone, including you and me, irrespective of our present positions,…. We all have another level to rise up to, yes?

Just think about your own role models… people who have had a tremendous amount of influence…. on YOU? I bet all that positive influence can be attributed in some way to being a role model. The more common example is followers and fans of movie actors. They follow their star so closely… they dress like their star, they pickup their speaking style, they even adopt their star’s social causes. When James Bond wears a new Omega watch in a movie, the fans quickly start buying and wearing them as well… at 8000 dollars a piece, it’s not just about checking time… they feel a little bit of James Bond in themselves when to do it. They are following their role model.

So, being a role model is going to be the deciding factor for effective leadership. This is going to intensify even more during this decade. People will need role models in different areas of their life. This decade will belong to thought leaders who could be role models to their followers. The physical world is in chaos and the digital world is overwhelmed with information overload. There are too many things for people to do, already. That’s why they need you… to offer them hope and help… to lead them even more effectively… and be their role model.

If that’s you, then it’s time to find your message to the world and build your fan base and follower-audience to lead. Let’s do that together at www.raamanand.com. That’s my website — r-a-a-m-a-n-a-n-d.com… join me and other aspiring role models and thought leaders and choose your path to the next level. See you on the other side…. And until then, keep smiling, believe in yourself, and get all the best things in life.

Transcript:

I am sure you have met so many good people in the world with a lot of expertise. Unfortunately, most of them aren’t making the money they want or have the freedom they deserve – and worse, they aren’t making the kind of impact they could.

I’m thinking of one of my friends in particular. Every time I talk to him it boggles my mind – He’s a world-class expert, he’s connected to celebrities, he is so amazing as a person, and yet, this guy can’t make money or influence people positively. He keeps himself broke.

The worst part about this is that I can’t even help him because despite my best efforts to give him books to read, ideas to implement, and even trying to send him business, he just can’t bring himself to love or appreciate the power of positive influence and persuasion.

I feel for him because he’s a really good guy and he is, in my opinion, one of the most knowledgeable people in the world when it comes to his topic — but he can’t get out of his way and become a thought-leader.

There’s nothing “wrong” with being an expert, but it’s super sad to watch experts fail. When you have expertise, you can make such a difference in the world and have a huge impact…but unless you are going to rely on luck, you have to appreciate, respect, and love the vehicle that makes that difference and impact possible – Getting Attention!

If I’ve said it once, I’ve said it a thousand times – There’s no relationship between being good and getting paid! It doesn’t matter how good your product, service, or expertise is until somebody has bought it. And let me ask you, what precedes something being bought?

Yes! Attention and trust! You have to get the attention of your prospect and build trust.

There are a TON of really good people running around with expertise who are broke and never get paid. The reason they never get paid has nothing to do with whether their expertise, product, or service is any good… just that they are not well-known.

Listen… If you’re “good” and you create value, you’ve got to position yourself, your product, your service, or your expertise in a way that attracts the right people and connect with them at deeper levels. If you don’t, not only will people never do business with you but you won’t be able to serve them either — and you will never have the kind of freedom you want.

Here are 3 simple questions to get you started so you can make more money and a positive impact with your expertise:

1. What is the ONE thing you appreciate or love about influence?

2. What’s your VISION for your expertise, product, or service?

3. What ONE strategy, technique or idea are you going to utilize to make that vision real, and by when?

Make a commitment NOW to start using the power of INFLUENCE to become well-known and make more money, have more freedom, and make the impact we all know you can make. Today really can be the last day of the way you used to be.

And one of the best ways to do that is to write your own book.

Yes… your own book and let me teach you how at www.raamanand.com… and choose your path to success.

Transcript:

Many people have some level of hesitation to write a book.

That’s okay because it’s a new environment that’s not familiar. Especially non-writers, like… people who are not professional writers, tend to have this kind of hesitation. This is very similar to public speaking, for example. If someone is terrified of public speaking, it doesn’t mean they don’t know how to speak. They just don’t know how to speak in front of an audience, that’s all. Hesitation to write a book is also similar.

If all experts believed and nurtured such hesitation, the knowledge in this world…. won’t propagate effectively, will it?

What if all experts in the world develop hesitation and stop communicating? That’s not going to happen, right?

Actually, the focus should not be on hesitation. It should be on insights or wisdom or perspective… that you have gained over time. Most people’s hesitation about writing their own book comes from fear. Fear of judgment, fear of the process, fear of failing. It’s not they have nothing to share. In fact, everybody on this planet has SOMETHING to share with the world. Every soul has a different perspective, unique insights, and their own experiences of life, that they have gained over their lifetime, so far, isn’t it?

Decades ago, when I was still trying to establish my presence… in the school of hard-knocks, you know… after failing many times, feeling frustrated, when I was ready to give-up, I learned an important lesson in sales.

Listen to this… it’s crucial… If you have a great product or a service or domain knowledge or even good experience…. that you know can help other people…. It would be a DIS-SERVICE to society if you don’t tell people about it. Let me say it again… if you don’t tell people about you, your product, service, or information that could potentially benefit other people….., then you are guilty of not serving the society. Period.

This lesson struck me like a lightning bolt because I always thought talking about me, myself, or my stories and writing a book about my expertise was bragging…. No. It’s not bragging… it’s called branding…. Personal branding. It’s a way to connect with people at more deeper levels. It’s a way to reach more people in a big way. It’s a way to being of service to the society because when you share your understanding, your insights, your perspectives in your book, you are bringing a lot of hope and help to other people.

And listen… writing a book is NOT about sharing just information. If people want information, they will google it. It’s easy. Google has done a phenomenal job at putting together all the information at the tip of your fingers. If people want perspectives, if they want wisdom, if they want real help…., they will have to go to EXPERTS and LEADERS, like you.

Now, you will agree that writing a book is not about blowing your own trumpet but helping people who need your support. So, the hesitation is no longer relevant because you are not being asked to write your biography… you are asked to teach what you already know. This is something you are already familiar with, right? If I ask you 10 questions about your topic or expertise, I am sure you will be able to answer most of them. A book is an extension of those answers. An extension of your training. An extension of your leadership. That’s all.

So, if you want to be a beacon of hope and help to other people.. if you’d like to lead others effectively… and at the same time, if you want to reap all the benefits of becoming a published author… join me and thousands of other first-time authors at www.raamanand.com. Together, let’s find your message to the world, fine tune it with our publishing advisors, and then let’s go ahead and create your own breakthrough book… all from scratch…. EVEN if you have never done it before. Let’s make you famous and well-known in your industry or even in your family, as the one who wrote that book. It’s an epic experience. You will love it.

Get over to raamanand.com. That’s your next step. R-a-a-m-a-n-a-n-d.com and choose your path to success. I will be waiting for you over there.

Transcript:

Your website, brochure or proposal is the WORST business tool for you. If you want more paying customers, you must become more influential with your prospects.

The business material that you may be using now, like business cards, websites and proposals, are very valuable to YOU.. and the business “gurus” have been preaching you to use them all these years.

But unfortunately, what you consider as sacred are worthless to your prospects until they know you, like you, and trust you. Look at the most successful and sought-after experts in your field. They don’t dole out their business cards to everyone they meet. Do they? That’s because the top leaders know that business cards, brochures and proposals, unless specifically asked for, land up in the garbage bin. That’s why they don’t give such things to everyone they come across.

So what do they do instead? They create influence. As an entrepreneur, you already know this. They find and send their message to the world in a way that reinforces their identity. The top movers and shakers in the industry ATTRACT their prospects, not chase them. They shift peoples perspective with their insights and share things that their prospects have never heard before. They take a stand. That’s why they stand apart from others so that they gain credibility, reputation, and trust from their prospects.

Think of Sir Richard Branson, entrepreneur and author of several books. Bill Gates, Arianna Huffington, Indra Nooyi, Narayana Murthy… all entrepreneurs as well as authors. There are hundreds of examples.

And, listen now… here comes the most critical part… You can continue to do what you are doing right now… like distributing your business cards, brochures, and proposals and even sending endless emails to unknown prospects… OR you can become a thought-leader in your space and start attracting the right people to your business, profession, or whatever you are doing right now.

How?…. By writing your own book. Yes.. it’s simple and one of the most effective ways to build personal branding, increase influence, and gain tons of reputation. You already have the expertise.. you also have your experience… you just need a way or a system to turn what you already know into a simple, effective, non-fiction business book. That’s all you need to do.

If becoming even more influential and connecting with people at more deeper levels is one of your goals… if you are in a leadership role… if you want to rise to that next level in your business or profession… I invite you to join us at raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and let’s take it forward from there. See ya soon.

Transcript:

“I don’t have time to write a book”… is one of the most common excuses people give when they are asked why they haven’t written a book yet. Well… it takes time to write a book or make a sandwich, if you will… IF you don’t know how to do it, right?

It’s perfectly alright to think it takes a lot of time to write a book. Because that’s what most people have told you all these days.

What’s your favourite snack?…

Imagine you don’t know how to make it and you don’t have a recipe either. But you desperately want it…. So, how will you make it? Perhaps, you will start by guessing the ingredients, based on your earlier experiences, and try with a process that you think that MAY BE similar to the actual recipe. I mean… you can continue to use your power of imagination and see that this approach, most likely, becomes a mess.

Now, imagine you get a recipe for your dish, neatly written down with all the ingredients, quantities, and quality. You also get a video with a full demonstration of the recipe by a renowned Chef. Plus… you get the opportunity to actually coordinate with the expert Chef who guides you, hand holds you, and supports you at every step of the process. Would the results be much better than before? You bet. I mean.. the notion of “I don’t have time” completely disappears because you can now enjoy the process as well as relish the results of your effort.

That’s exactly how writing your book feels. Until you have complete clarity and get full support from a publishing coach, your mind tricks you into believing that it takes a lot of time because you don’t have the recipe or the knowledge on how to accomplish this dream.

So, it looks for the easy shortcut, “I don’t have time” to bail you out of a decision making process.

If you are an aspiring thought leader, if you want to become even more influential, if you want to rise to that next level in your life and career, business or profession…. You already know that you must do things that 99% of the people in your industry do not do. That’s what gives you your value distinction.

Your unique edge. If this describes your character, I invite you to join me and thousands of other aspiring authors from around the world… to create your own book. It’s simple, effective, and the kind of attention and trust you get from becoming an author can be turned into almost anything you want… like authority, influence, sales, marketing, branding and many other benefits.

Go to www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com or click the link below this video or in the description and let’s do this adventure, together. See ya soon.