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In 2017, I was looking for a speaker to go to India with me. I was willing to pay the fees, first-class return air-tickets as well as take care of all the expenses during the tour in India. I was looking for a star-speaker.

I finally signed up Sharon Lechter, co-author of Rich Dad Poor Dad series of books.
It’s one of the most famous books in the world… and one of my all-time favourite books as well.

But you probably don’t know the real story of why it’s sold millions of copies – and more importantly, how you can use the exact same strategy to skyrocket your own career, business, or practice.

Everyone’s heard of it now, but back in 2000 that wasn’t the case. The author was just some obscure personal finance dude trying to stand out in a sea of other “gurus” in the market.

Then something amazing happened. He got featured on Oprah.. one of the largest audiences at that time. Oprah Winfrey interviewed Robert Kiyosaki for about 30 minutes and he sold 5 million dollars worth of book in the time it takes to snap your fingers.

How do I know?

Well.. he wrote about it several years later.

You may be saying… “Aw Raam.. that’s so good for him… to be interviewed by Oprah.”. I agree… but that’s not the point of this story.

Instead, I want you to think about WHY she got him on the show in the first place. Because the answer contains a massive influence creation shortcut for YOU.

Did Robert have a bigger audience than Oprah? No

Did her audience already know who he was? No

Was Robert famous as a bestselling author yet? No

Did he pay her to interview him? Definitely No.

So why in the world did she showcase him and his book to her huge audience, then?

Because……. He had the ONE thing she needed.. which is… expertise and insights in a topic her audience was interested in.

Millions of people who watch Oprah wanted to know how to manage their finances better. So she was looking for someone who could share some insights with them. And then, she found out that Robert and Sharon had written a brand new book on the topic of financial literacy. She got him on the show and his book sales exploded as a result.

Now, here’s your takeaway from this story:……….. You can become a thought leader and an influencer in your topic by sharing your ideas and insights in the form of a book. Very powerful.

Now, there might not be an “Oprah” with millions of fans in your industry. But the good news is you don’t need to be featured to an audience of millions to grow your business. Many of our first time authors get invited to speak on stages, get interviewed, and asked to lead communities after becoming an internationally published author.

You may not know HOW to write a book at this moment.. but don’t bother.. that’s MY JOB to teach you how. All you need is a WHY — a strong reason to write a book.

At Stardom Books, we work with experts, entrepreneurs, professionals and thought-leaders… and help them create their book as well as publish it at international levels… just like the Rich Dad Poor Dad books.

And all this happens in days and weeks… not months and years. No complicated systems, no learning new skills, no additional resources.

Just a simple, sustainable, scientific approach that allows you to create your own non-fiction book without professional writing skills.

The best part?….. We will be with you at every step of the way. We help you find and fine-tune your specific message to the world. We help you find the right audience. We help you choose the right topic for your book. We also provide professional quality editing, proofreading, and the entire publishing team… to see your book idea grow into an International publication.

This is the secret of hundreds of international bestselling, first-time authors who partnered with us to enhance their leadership. This process is proven, many times over. In fact, you’d have to put in more effort to try and fail than it would take to succeed with our guidance and support system.

So, what should you do?

Meet me at www.raamanand.com and choose your path to success. See you on the inside, okay?

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Most people believe they have to be a “celebrity” or a “well-known” person to write a book.
It’s okay to think like this because… that’s what people have told you… who are you to write a book..?… Are you a celebrity that people will buy and read your books?… Don’t blow your own trumpet… or even something like, you don’t have bragging rights, okay!? …very limiting beliefs.

Well… they are right in a way. There is one genre of books that requires the author to be well-known, famous, and even a celebrity — autobiographies. But today, who has the time to read thick, 500-page biographies?

Now listen… it’s important…. There are a whole range of books that YOU can create that can INSPIRE people, TEACH them something, and INFLUENCE them in a big way. These don’t need a celebrity status. In fact, it’s the other way round… you BECOME a celebrity as a result of writing such books.

J.K. Rowling, the author of Harry Potter books is a celebrity AFTER she wrote those books.
Robert Kiyosaki and Sharon Lechter have built a huge empire around their expertise… which is financial literacy, by publishing their book, “Rich Dad Poor Dad”. These are the more known examples. There are plenty of experts in every industry, who are now the most sought-after by other people… because they published their own books. They took a stand.
As you can clearly see… being famous or well-known is NOT a pre-requisite or a requirement to write a book. That’s only an excuse people give when they DO NOT know how to do it.

Let’s make it clear… the best products don’t sell.. the best ‘known’ products sell. The best expert won’t get the recognition.. the best ‘known’ expert does, hands down. The best services don’t reach the people… the best ‘known’ services do.

Well… you can continue to lay low.. away from the limelight… away from all the attention, awards, and accolades that could come your way… or choose to get the recognition you deserve by stepping up to become a top influencer in your field or industry. You can continue to do the same work you are doing… or you can choose to find your message to the world and spread it across in a big way. You can continue to struggle… or you can choose to show up as your best self and get the support of people you want to reach, serve, or help. You have the power of choice, now, my friend.

Now, here’s what you need to do… If you chose the growth option, if you are in the aspiration trajectory, if you’d like to BECOME a celebrity in your industry, then look no further and write a book…. when? right now. Let me show you how and also give you a step-by-step plan to not only find your best message to share with the world but also a system to put it down in the form of book, using our “rapid-book creation” frameworks… and the best part.. get it internationally published. You could be the next bestselling author. You could become famous and well-known from your book. Through your book, you have the potential to reach all those people who are eagerly waiting for you.

If you are excited and serious about this, join us at raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and choose the path to your creative expression. You can do this. It’s Your time…. See you on the other side.

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Let’s talk about the biggest enemy that leaders, in every industry, face. The enemy that makes you feel terrible. The enemy that doesn’t let you complete your work, the enemy that’s holding you back from reaching your full potential.

It’s a 10-letter word and you already know it. Before I reveal what it is… take a quick moment… pause the video and subscribe to my channel so that you won’t miss any future breakthrough videos and downloads like this.

Done that? Good. Let’s proceed.

The 10-letter word I told you about is… PERFECTION.

A thought-leader’s worst enemy. The number one trait that’s responsible for clipping the wings of the most beautiful and grand dreams of people. And the worst part is… you don’t even know you have this enemy in the vicinity. In fact, perfection comes along disguised as a great positive trait.

You keep waiting for the time to be PERFECT… you wait for the world to be PERFECT… you wait to gather more experience to be PERFECT.

The Bad news is… PERFECT doesn’t exist…….. The good news is.. you don’t have to be PERFECT and still make it to the top as a sought-after expert, entrepreneur, professional, or a thought-leader in your industry.

How? Just do it.. as Nike says. Use the “Microsoft Strategy”, if you want to. The company has become one of the top most valued businesses in the world and none of their products are perfect. Even when they launch new products, they are full of bugs and glitches. They launch, then they get the feedback, they improvise, and come up with updates… again and again. Each time, the product improves.

You can do the same. I teach these kinds of stuff to my first-time authors, who are mostly experts, entrepreneurs and professionals. The mantra is simple…. Get started, get help, and achieve bigger results. Focus on starting now and refining tomorrow… because waiting for perfection is like feeding the enemy. Getting started kills it. How long will you keep letting perfectionism stop your breakthroughs? And more importantly, why?

The time you’re spending on being perfect, refining, improving, gathering expertise, could be spent SERVING the ones who need you. And the reality is, if you wait too long, yielding to perfectionism, you may become obsolete and irrelevant in this fast world.

So what SHOULD you be doing instead?

Join me and thousands of other leaders at www.raamanand.com. That’s where I teach advanced strategies on how to make it super simple for you to process your experience, knowledge, expertise, and insights, and turn them into a bestselling, non-fiction book that drives RESULTS for both you, and your audience.

Here’s a quick summary of how it works…

One… Choose your goal as an author.

Two… Find out who is going to read your book by figuring out your audience demographic and psychographic profiles.

Three… Discover topic ideas that align with your goals and your readers goals.

Four… Create an outline. This is like a blueprint for a building.

Five… Follow a system to create your book and get it published in a big way.

It’s time to elevate your influence, income and leadership. There is no greater gift than to be able to influence, support, and lead the most important people in your life. Your clients, customers, followers, team members, partners, family and your community.

This is your invitation to the greatest opportunity for becoming a thought-leader in your industry. I challenge you to explore the opportunity to find your message and spread it across the world in a big way, through books. The way you respond TODAY to this challenge will ripple through your life for decades. Now more than ever is the time to dig in, level-up, and invest in yourself.  THIS is when you need to make POWERFUL DECISIONS……so when the dust settles down and the world recovers…. You will be positioned for MASSIVE success.

NOW is the time to step forward …to be the beacon of light for others… and lead… by writing your own book. Let me teach you how at www.raamanand.com. See ya there, thank you!

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For many people, writing a book is NOT the number one priority in their life. It’s a big dream but not something that needs to be done right now. Oooh… that’s a big mismatch in alignment.

But that’s okay… because they have many other things going on already. They have bills to pay, things to do, grow their business or profession, advance their careers…. So many things are on their plate… it’s full… no place or time for anything else. I get it.

Now, think about it…. Underlying all things that are going on in your life right now, there’s one thing that’s super important…….. INFLUENCE…or the power of getting the attention.
Without attention and trust, or the ability to influence others into thinking your way, you can’t possibly do anything with people. If you want to sell more, you need to influence people to buy from you. If you want to lead people, you must get their attention first and exert a positive influence over them. If you want to advance your career, you definitely need trust with your peers and supervisors. Well… even at home, you must have an environment of positive influence and trust to succeed, right? Yelling and forcing doesn’t work.

You can see so many people working really hard and making all the right moves, still struggling to get to that next level. During the initial stages, it seems things are moving alright but sooner or later, it plateaus. Growth flatlines, energy flatlines, development flatlines. You can only be in one of the two states…. You are either growing or declining. There’s no such thing as “going steady”. If you want to get to the top of the summit, you continue to ascend to get there. Walking in place or even jogging in the same place won’t get you anywhere…. It will only get you exhausted.

So, you know that you must continue to reach greater heights. You must strive to lead better. And to do all that, you must develop the ability to positively influence other people, and get their attention and trust. Get them to understand your ideas, your perspectives, your insights so that they know what you stand for and your message to the world. Attract the right people and lead them properly as a responsible leader. Become your best self.
That’s why your number one priority right now, should be to write your own book… which consists of your message to the world… so that people can rally behind it and give you their attention and trust. When you push this book-project to the top of your priority list, you will see that all other areas of your life getting a boost.

Your own book gets you tons of confidence, courage, self-esteem and energizes all other priorities — makes them easier to achieve. When you have the hammer… driving nails is easier. When you have the right tools, work becomes fun.

If you’d like to become more influential in your field, make “writing a book” your topmost priority today. How to actually write it?…. Well… that’s MY job to teach you. I have advised, trained and coached thousands of first-time authors all over the world, in my role as the chief editor and publisher at Stardom Books, United States and India.

Right now, you have a choice. You can continue working hard and struggle handling many things on your “to-do” lists…. OR make influence your top priority so that all your tasks become insanely easier to do. If that’s you, then join us at www.raamanand.com … that’s r-a-a-m-a-n-a-n-d dot com and choose your path to write your own book… It’s easy, it’s doable, and let me teach you how.

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Many experts believe they have to get old to write a book. It’s a very defeating belief to have.

Look, I know many people say that with age comes wisdom but let me ask you…
Is every aged, old, seasoned person, wise? Not really, isn’t it? In fact, you could find a lot more youngsters who are really smart and innovative these days. This belief of waiting to get old to write a book, is like an old law. Can be quickly changed if enough people vote for something more empowering.

You know what most people never realize is they are losing many great opportunities, just waiting to get older. What they don’t know is what is their worth. Of course, with age you will see more of life, gain more experience, and possibly become wiser. But what you may not know is.. today, it’s all about getting your message out there, in a big way. Ask any old person whether they’d like to exchange their wisdom with youthfulness.. and I guarantee that a majority of them will say YES! And one of the biggest reasons they give for choosing this option is… REGRET.

It’s a proven fact that when people get old, they regret for many things they didn’t do.. rather than rejoice for things they actually did. We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.

So, would you like to get old and regret that you didn’t write a book early on in your career and gather all that influence around you…or would you like to explore the opportunities that are in front of you today and take advantage of it?

When it comes to writing a book, the biggest thing that holds people back is the ‘fear of judgement’. What if I write a book and it fails? What if people don’t like my book? Who will even read my book? What will they say about my content? It goes on and on and on…. Until your mind has gathered enough excuses to choose procrastination over courage. Let me ask you a question… are you perfect 100% of the time? Is anyone perfect at all? Is this world perfect? Obviously, the answer is a resounding NO… isn’t it?

So… what if you write a book, and I will show you how, don’t worry.. and you get to reap all the benefits of becoming a published author? What if this exercise helps you become a better person than you are? What if working on writing your book, bring you a lot more clarity on your future life? You have a choice. You can continue being a perfectionist or waiting to become old to write a book… OR you can do that now and bring a lot of hope and help to other people.

If that’s you, then join me at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and let’s explore the possibilities together, shall we?
…

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Knowledge Sharing.

That’s what I stand for. What if all experts shared their knowledge more effectively? This can bring a lot of hope and help to other people who are on the same journey. This encourages many people to write as well as read books… leading to change. And, as experts, entrepreneurs, or professionals, that’s we do. We change peoples lives with our message, we change the old ways of operating with our services, programs, products, or content.

Humankind has been passing on their wisdom, insights, knowledge and perspectives to the next generation for thousands of years now. The medium has changed but the objective remains rooted. Earlier, it was through voice. Today, it’s through words. Especially written words… in the form of books. Printed books are one of the best, easiest, and cheapest ways to transmit knowledge in this world for long term effectiveness. Audio, video, and images can get buried in the digital sea of information but a printed book clearly stands out.

So, what’s the problem? Can everyone write a book? Yes, of course. Does everyone believe they can do it? No, of course. The biggest reason is fear. The fear of getting judged by other people. The fear of getting the limelight. The fear of expression. What if I am wrong… what if I make a mistake in my book… what if it fails… it’s the fear that comes in the way and clips the wings of that dream of becoming a published author for so many people.

So, people stop sharing their knowledge. They stop sharing their insights and perspectives that are so valuable to others who follow. They may not know but everyone is way more knowledgeable and informed than they think. Everyone has wisdom. Everyone has a message to share with the world.

And that’s what I stand for. My mission is to you a way to find YOUR message to the world and amplify it in a big way using books. You can lead more effectively with your book. You can change more lives with your message. You are more capable than you think you are… because you have run the miles, you have survived the crises, you have overcome all those challenges in life… and you have progressed through all those.

Success is not a destination.. it’s a journey… people say. You are on this journey as well, right? Then, by association, you are already successful, aren’t you? You have the power to disrupt but you have to let go of the fear in order to do that.

If that’s you, then join us at the ‘Share-the-Knowledge’ Literary Mission at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and create the change you want to see in the world.

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In my role as the chief editor and publisher, I advice experts, entrepreneurs, professionals and thought-leaders on writing and publishing their own books. So, I talk to many leaders everyday.

The one common excuse I keep hearing from people when I ask them whether they have considered writing a book is…. “Raam, I am not sure what subject or topic I should write about.”

It’s not that they don’t have any expertise or knowledge. Most often, people have a range of experiences, insights, multiple skills that they can teach others. But when it comes to writing a book, they just can’t choose or pick a specific topic or subject, that could become a good book.

So, they clip the wings of their dream of becoming a celebrated author, forever… because they started the book-writing project with “Topic Selection” as their fist step. That’s like asking the girl for marriage on the very first date.

Before asking what should I write about, there are other questions to ask so that you gain 100% clarity and 200% confidence in realising this dream. Let me explain… but before that, I want to remind you to subscribe to my channel if you’d like to watch more breakthrough videos like these in the coming weeks.

Now, back to important question number one… ask “Why should I write a book?”.
At my publishing house, we call it ‘The Authors Goals’. Before you even think about your topic, you must know the reason behind creating a book. Is it for your business? Is it for your personal branding? Is it for lead generation or for becoming a thought leader?
Is it to gain PR in the media or is it for hitting the bestsellers list?

There are many different goals to choose. Every author must have a primary goal and a secondary goal. This is the first step because there are different kinds of books for each set of goals. This brings in a lot of clarity on your first book.

The second question to ask yourself is…… “Who is going to read my book?”.

Well.. you don’t have a clue, do you? Let’s put it another way… “Who are those groups of people that you want to reach through your business, profession or career?… Let’s call this your message to the world.”

Most experts, entrepreneurs, professionals, and thought-leaders, know this is  already. Let’s call them your audience.

Now, listen… here comes the most important part… the key to your messaging success…….. Now, write down all the ideas, questions, thoughts, statements, problems, that your audience may be having or going through. What are their challenges? What keeps them awake at 3am in the morning? What questions are they asking? You get the drift… don’t you?

When you know as much as you can about your audience, the next step is to match your audience’s interests with your author goals. BAM… you get book topics for multiple books now. When our aspiring authors do this exercise using our tools and resources, they get at least 5-6 great topics that can become bestselling books. The final step is… of course, to pick the topic that resonates best with you.

That’s how my friend, bestselling book topics are chosen and now you know, why starting with the topic question first, is NOT the best way to begin your book. There are 2 qualifying steps that are crucial. When authors skip these 2 steps and jump directly on the topic, even if they successfully write and publish their book, it will be extremely difficult to sell because the book is not directed towards a specific audience and neither does it resonate with them. It’s like shooting in the dark. You may hit the target or you may not. That’s gambling. Why gamble when you can have a clear path to success?

Now, here’s the truth. Having choices is powerful. You can either choose to remain in the dark, believing that you don’t know about a good topic to write a book on… OR you can invest in yourself and learn the steps to discover you own hidden talents, aspirations, and qualities that could become a bestselling book in the near future.

Your path to finding your message and creating a book around it can be found at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com… See you there.

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Most people think they have to wait for a long time to write their own book but that might be the worst mistake that could actually hurt them and their business or profession.

I get it. Everyone says that you have to wait long enough to gather enough wisdom to write a book. So it’s easy to believe.

But the real question is… WHY write a book and not WHEN to write it… because it’s not about sharing your personal story or journey… it’s about opening up new opportunities by reaching the right people. When it comes to leadership, you will agree that one must take up responsibility as soon as possible and show up as their best self and lead by example, right?

It’s leadership 101.

As a person in a leadership role, you already know that you should tell the world about what you stand for, your vision, and what you believe in this world. That’s what makes you a leader and keeps you up there. You bring hope and help to your followers.

When you communicate your values, your ideas, insights, and perspectives, people will be able to resonate with your thoughts because they now understand your message. They understand you because you understand them. Great movements were started in the world because the leader communicated his or her message to the followers in a simple way. Many great movements also ended with the fall of their leaders because the message was not carried forward by the successors in the same way.

It’s your vision. It’s your story. It’s your narrative… and that’s what is called your personal branding. What is it that you stand for? What do you believe in? Who do you believe in? Your grand vision… what is it?

Answers to all these questions, when communicated in an easy to understand format, will help you connect with your people at more deeper levels.

So, let me ask you another question.

When do you want to communicate your core message to the world?

Today or twenty years from now?

When do you want to get fans and followers? Today or the next decade?

When do you want to grow your business or profession to the next level? Now or never?

Look… if you don’t want to do the same mistake that other potential leaders are making and you have a growth oriented mindset, then I invite you to join me at www.raamanand.com, that’s r-a-a-m-a-n-a-n-d dot com and let me teach you how to find your core message to the world and how to turn that into a bestselling book, EVEN if you don’t have time or never written a book before.

I am not saying it’s easy… but it could be made simple. With my support, hundreds of experts have become internationally published, bestselling authors in 12 weeks or less.

Why? Because it’s a step-by-step system, supported by highly trained publishing advisors.
You know what… the world is in chaos. There are challenges everyday.

The way you respond TODAY to these challenges will ripple through your life for decades. Now more than ever…., THIS is the time to dig in, level-up, and invest in yourself.

It’s your turn now. Meet me at raamanand.com and let’s take it forward from there., okay?

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Many people believe that getting awards is a great marketing and branding strategy. Well… turns out that this is a big lie…. Especially those awards that are ‘given’ in exchange of something… usually money or advertising credits.

People fall for such gimmicks… you know…. I understand that. Everybody loves shortcuts. People want recognition, admiration, and acknowledgement. I know that. But when they fall for such fake awards or false recognition schemes, it never works because.. their inner self conscious knows it’s not true. This is the exact same reason why those ‘law of attraction’ affirmations don’t work in real life… because that’s not what the inner conscious self, believes to be true.

You are getting it, right? It’s like buying degrees and doctorates from questionable institutions just for the sake of hanging them on the wall… without actually putting in any efforts to earn them, in the first place. It may look good… momentarily… but hurts from the inside and… pride takes the hit, injuring confidence and self-esteem in the long run.

Now, coming back to using awards as a marketing and branding strategy… let me ask you a question. Have you noticed that awards are super-valuable ONLY…… if they are extremely limited and rare? The Bharat Ratna award, for example… not everyone gets it. The Dada Saheb Phalke award in the film industry… not for sale. The Nobel prizes and awards…. The Oscars… The Grammys… very limited and rare. That’s why they are valuable. The olympic awards or medals… people have to put in a lot of effort and WIN them. Can’t be ‘given’ to anyone, just like that. Right?

So, then what else can you do about your personal branding and marketing strategy? How can you become known for what you know? What can you do to get the attention and trust of people you want to reach? Where to focus your own attention and effort to gain personal branding, marketing edge, and strategic leverage… that won’t diminish but greatly enhances your personality, self esteem, and confidence to a whole new level?

Your OWN BOOK, my friend. It’s fast and simple. You can do it even if you have never written anything before. Let me teach you how at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com. Join me and thousands of other experts, entrepreneurs, and professionals…. together, let’s create your own, personal, highly respected award, in the form of your own book. Let’s put in the focus, attention, and effort it takes so that you will feel so proud to present it to the world.

If you like to see more such thought-provoking videos, subscribe to my channel on YouTube and follow me on Facebook or LinkedIn. Oh… I almost forgot… don’t forget to share this video to your own networks. They will love you for this.

The timing is right… THIS is when you need to make POWERFUL DECISIONS … because…. when the dust settles down and the world recovers…… You will be positioned for MASSIVE success.

So… head over to raamanand.com — I will be waiting there for you.