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In my role as the chief editor and publisher, I advice experts, entrepreneurs, professionals and thought-leaders on writing and publishing their own books. So, I talk to many leaders everyday.

The one common excuse I keep hearing from people when I ask them whether they have considered writing a book is…. “Raam, I am not sure what subject or topic I should write about.”

It’s not that they don’t have any expertise or knowledge. Most often, people have a range of experiences, insights, multiple skills that they can teach others. But when it comes to writing a book, they just can’t choose or pick a specific topic or subject, that could become a good book.

So, they clip the wings of their dream of becoming a celebrated author, forever… because they started the book-writing project with “Topic Selection” as their fist step. That’s like asking the girl for marriage on the very first date.

Before asking what should I write about, there are other questions to ask so that you gain 100% clarity and 200% confidence in realising this dream. Let me explain… but before that, I want to remind you to subscribe to my channel if you’d like to watch more breakthrough videos like these in the coming weeks.

Now, back to important question number one… ask “Why should I write a book?”.
At my publishing house, we call it ‘The Authors Goals’. Before you even think about your topic, you must know the reason behind creating a book. Is it for your business? Is it for your personal branding? Is it for lead generation or for becoming a thought leader?
Is it to gain PR in the media or is it for hitting the bestsellers list?

There are many different goals to choose. Every author must have a primary goal and a secondary goal. This is the first step because there are different kinds of books for each set of goals. This brings in a lot of clarity on your first book.

The second question to ask yourself is…… “Who is going to read my book?”.

Well.. you don’t have a clue, do you? Let’s put it another way… “Who are those groups of people that you want to reach through your business, profession or career?… Let’s call this your message to the world.”

Most experts, entrepreneurs, professionals, and thought-leaders, know this is  already. Let’s call them your audience.

Now, listen… here comes the most important part… the key to your messaging success…….. Now, write down all the ideas, questions, thoughts, statements, problems, that your audience may be having or going through. What are their challenges? What keeps them awake at 3am in the morning? What questions are they asking? You get the drift… don’t you?

When you know as much as you can about your audience, the next step is to match your audience’s interests with your author goals. BAM… you get book topics for multiple books now. When our aspiring authors do this exercise using our tools and resources, they get at least 5-6 great topics that can become bestselling books. The final step is… of course, to pick the topic that resonates best with you.

That’s how my friend, bestselling book topics are chosen and now you know, why starting with the topic question first, is NOT the best way to begin your book. There are 2 qualifying steps that are crucial. When authors skip these 2 steps and jump directly on the topic, even if they successfully write and publish their book, it will be extremely difficult to sell because the book is not directed towards a specific audience and neither does it resonate with them. It’s like shooting in the dark. You may hit the target or you may not. That’s gambling. Why gamble when you can have a clear path to success?

Now, here’s the truth. Having choices is powerful. You can either choose to remain in the dark, believing that you don’t know about a good topic to write a book on… OR you can invest in yourself and learn the steps to discover you own hidden talents, aspirations, and qualities that could become a bestselling book in the near future.

Your path to finding your message and creating a book around it can be found at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com… See you there.

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Most people think they have to wait for a long time to write their own book but that might be the worst mistake that could actually hurt them and their business or profession.

I get it. Everyone says that you have to wait long enough to gather enough wisdom to write a book. So it’s easy to believe.

But the real question is… WHY write a book and not WHEN to write it… because it’s not about sharing your personal story or journey… it’s about opening up new opportunities by reaching the right people. When it comes to leadership, you will agree that one must take up responsibility as soon as possible and show up as their best self and lead by example, right?

It’s leadership 101.

As a person in a leadership role, you already know that you should tell the world about what you stand for, your vision, and what you believe in this world. That’s what makes you a leader and keeps you up there. You bring hope and help to your followers.

When you communicate your values, your ideas, insights, and perspectives, people will be able to resonate with your thoughts because they now understand your message. They understand you because you understand them. Great movements were started in the world because the leader communicated his or her message to the followers in a simple way. Many great movements also ended with the fall of their leaders because the message was not carried forward by the successors in the same way.

It’s your vision. It’s your story. It’s your narrative… and that’s what is called your personal branding. What is it that you stand for? What do you believe in? Who do you believe in? Your grand vision… what is it?

Answers to all these questions, when communicated in an easy to understand format, will help you connect with your people at more deeper levels.

So, let me ask you another question.

When do you want to communicate your core message to the world?

Today or twenty years from now?

When do you want to get fans and followers? Today or the next decade?

When do you want to grow your business or profession to the next level? Now or never?

Look… if you don’t want to do the same mistake that other potential leaders are making and you have a growth oriented mindset, then I invite you to join me at www.raamanand.com, that’s r-a-a-m-a-n-a-n-d dot com and let me teach you how to find your core message to the world and how to turn that into a bestselling book, EVEN if you don’t have time or never written a book before.

I am not saying it’s easy… but it could be made simple. With my support, hundreds of experts have become internationally published, bestselling authors in 12 weeks or less.

Why? Because it’s a step-by-step system, supported by highly trained publishing advisors.
You know what… the world is in chaos. There are challenges everyday.

The way you respond TODAY to these challenges will ripple through your life for decades. Now more than ever…., THIS is the time to dig in, level-up, and invest in yourself.

It’s your turn now. Meet me at raamanand.com and let’s take it forward from there., okay?

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Many people believe that getting awards is a great marketing and branding strategy. Well… turns out that this is a big lie…. Especially those awards that are ‘given’ in exchange of something… usually money or advertising credits.

People fall for such gimmicks… you know…. I understand that. Everybody loves shortcuts. People want recognition, admiration, and acknowledgement. I know that. But when they fall for such fake awards or false recognition schemes, it never works because.. their inner self conscious knows it’s not true. This is the exact same reason why those ‘law of attraction’ affirmations don’t work in real life… because that’s not what the inner conscious self, believes to be true.

You are getting it, right? It’s like buying degrees and doctorates from questionable institutions just for the sake of hanging them on the wall… without actually putting in any efforts to earn them, in the first place. It may look good… momentarily… but hurts from the inside and… pride takes the hit, injuring confidence and self-esteem in the long run.

Now, coming back to using awards as a marketing and branding strategy… let me ask you a question. Have you noticed that awards are super-valuable ONLY…… if they are extremely limited and rare? The Bharat Ratna award, for example… not everyone gets it. The Dada Saheb Phalke award in the film industry… not for sale. The Nobel prizes and awards…. The Oscars… The Grammys… very limited and rare. That’s why they are valuable. The olympic awards or medals… people have to put in a lot of effort and WIN them. Can’t be ‘given’ to anyone, just like that. Right?

So, then what else can you do about your personal branding and marketing strategy? How can you become known for what you know? What can you do to get the attention and trust of people you want to reach? Where to focus your own attention and effort to gain personal branding, marketing edge, and strategic leverage… that won’t diminish but greatly enhances your personality, self esteem, and confidence to a whole new level?

Your OWN BOOK, my friend. It’s fast and simple. You can do it even if you have never written anything before. Let me teach you how at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com. Join me and thousands of other experts, entrepreneurs, and professionals…. together, let’s create your own, personal, highly respected award, in the form of your own book. Let’s put in the focus, attention, and effort it takes so that you will feel so proud to present it to the world.

If you like to see more such thought-provoking videos, subscribe to my channel on YouTube and follow me on Facebook or LinkedIn. Oh… I almost forgot… don’t forget to share this video to your own networks. They will love you for this.

The timing is right… THIS is when you need to make POWERFUL DECISIONS … because…. when the dust settles down and the world recovers…… You will be positioned for MASSIVE success.

So… head over to raamanand.com — I will be waiting there for you.

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When people think about writing a book, one of the most common excuses they give is, “I don’t know HOW to write a book”. This is like approaching the problem from the wrong end.

It’s okay if you don’t know how to do something. You can always figure it out. The more important question, especially when it comes to writing a book is, to ask yourself, “WHY should I write a book?”

When you are clear about your “why”, then you will have clarity on “what” to do and then you can find out “how” to do that. When you have a strong reason why you must write a book, you will figure out the “how” anyways.

When I work with first-time authors, I don’t ask them about the topic of their book. That’s not the first step. The real process starts with understanding “why” experts, entrepreneurs, professionals or thought-leaders should consider writing their own book.

Some really good reasons or “why’s” for writing a book include, low influence, enhancing personal brand or identity, overcoming unfulfilled feeling, no recent breakthroughs, no community or fan-following, ineffective advertising or marketing, not enough leads, lack of trust or credibility or breaking free from a busy, tiring, mechanical life.

These are the common ones. There are other strong reasons as well. This is really the very first step when thinking about a book. Not the topic or the subject or even “how” to write a book.

If you start with “how to write a book”, which is the technique part, you may risk overwhelming yourself with too much learning with little or no results to show even after putting in a ton of effort.

You don’t have to learn how to write to express your thoughts. You must know why you want to do it, what to include, which is the ‘structure’ part, and for whom, the people you are trying to reach. When these steps are done, the “how” or the technique part will become clear automatically or you an always find help with this step.

So, do you want to continue using the “how to” method and put in a lot of work with little or no results, or do you want to fast-track your progress and achieve that big dream of launching your own book, EVEN if you currently don’t know “how” to do it or where to start. If you have a strong reason, then head over to www.raamanand.com, that’s www dot r-a-a-m-a-n-a-n-d dot com and choose your path to success. That’s your next step.

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Leadership is all about being a role model and offering hope & help to people. This is what I stand for.

Today, people like entrepreneurs, experts, and professionals… who are in leadership roles are failing because they are not really striving towards being a role model to their followers. Servant leadership and leadership by example… are the two most widely successful strategies that have helped create some of the world’s largest organisations in the world… and yet, some leaders are missing these big ideas in favour of shortcuts, positions, and certifications.

There’s nothing wrong with a shortcut, if it helps in increasing productivity… but trying to use it as a leadership strategy falls flat. Positions and titles, only give an initial head start… like for example… CEO, CFO, Managing Director… titles like this will put you in a leadership position… will get you the driver’s seat… but won’t help you gain followers, right? And, talking about various certifications, awards, associations… these are all are good in enhancing abilities but may not necessarily help other people.. especially your followers.

People want to follow you because they see you as their role model. You do things that THEY believe in. You demonstrate abilities that THEY value the most. In other words, they see or want to see all the qualities they lack in order to succeed,… in YOU. You want to be a role model for them. You want to offer them hope and help. You are their beacon to get them to their next level… and trust me… everyone, including you and me, irrespective of our present positions,…. We all have another level to rise up to, yes?

Just think about your own role models… people who have had a tremendous amount of influence…. on YOU? I bet all that positive influence can be attributed in some way to being a role model. The more common example is followers and fans of movie actors. They follow their star so closely… they dress like their star, they pickup their speaking style, they even adopt their star’s social causes. When James Bond wears a new Omega watch in a movie, the fans quickly start buying and wearing them as well… at 8000 dollars a piece, it’s not just about checking time… they feel a little bit of James Bond in themselves when to do it. They are following their role model.

So, being a role model is going to be the deciding factor for effective leadership. This is going to intensify even more during this decade. People will need role models in different areas of their life. This decade will belong to thought leaders who could be role models to their followers. The physical world is in chaos and the digital world is overwhelmed with information overload. There are too many things for people to do, already. That’s why they need you… to offer them hope and help… to lead them even more effectively… and be their role model.

If that’s you, then it’s time to find your message to the world and build your fan base and follower-audience to lead. Let’s do that together at www.raamanand.com. That’s my website — r-a-a-m-a-n-a-n-d.com… join me and other aspiring role models and thought leaders and choose your path to the next level. See you on the other side…. And until then, keep smiling, believe in yourself, and get all the best things in life.

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Your time has come. That’s what I stand for… to remind you that it’s YOUR time to take charge. It’s your time to rise up to the next level. It’s your time to disrupt your industry and lead all those people who are desperate looking for a leader to show up.

Nobody is actually “given” the position of a leader. No one needs a special “permission” to show up as their best self. You can be a leader if you are willing to stake your claim and convey your key message to the people.

The change from being a follower to leading a following is not easy. It’s not about your experience or expertise. It’s about your willingness to stand up for your message. It’s about finding and fine-tuning your connection to the people you want to reach. But the society is still set up to force people to follow myths like “do what you like to do”… “join an association and gradually grow”… or even “climb the ladder one step at a time..” — very limiting but strong beliefs that have been hammered down for generations. How much of a better world could we have if people only did what they loved… without doing things that were necessary, even if they were difficult?

It all boils down to 3 words — desire, courage, message. Do you have the desire to become a leader? Do you have the courage to take a stand? Can you find your message to the world? If you have 100% of the first one, which is desire… and a little bit of the second trait, courage… you can easily get the rest and the third trait, messaging. Desire is in the future. It’s associated with your identity. Desires are usually expressed like “I want to…” Followed by the actual desire. It’s usually associated with your future self. Courage is a feeling. It’s not a skill or something you can get. It’s an emotion. It comes from the feeling that even if you don’t have all things figured out, you still believe that everything works out well. Everything will turn out to be good and you will make it.

The final piece of the puzzle — is getting clear on your messaging. That’s what I want to help you find. When you decide to lead, when you muster up courage to stand out for something, that’s your time to write a book that has your message to the world. It’s like announcing who you are and what you stand for… in a big way. When you get your messaging right, you can not only write books, you can also give speeches, make videos or even create your own coaching programs or turn it into any other form of communication.

So, let me remind you once again.. it’s YOUR time… to lead. Join other leaders with desire, courage, and commitment who are finding their message to the world as part of their book creation strategy at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com.

Who knows? Your book could be the next international bestseller and you can become a celebrity who wrote that book!

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Social media will not get you branding for free. Whatever you post won’t even reach a small fraction of your own connections or friends on your favourite social network.

Don’t worry. I understand how surprised you might be because everyone told you to post regularly on social media for personal branding.

Each and every social network out there started for free… but today, they offer you higher exposure only if you are willing to pay them… that’s why they have campaigns and paid ads. Why would they give you free publicity when they can easily charge for it?

So, what to do about it? When it comes to getting more eyeballs for your messages, posts, and social updates, uniqueness and high-value content becomes the most critical factors. If you are posting the same kind of images or sharing other peoples’ content, it’s not unique and neither it’s high value for your audience. If people have to respond, engage, like, and share your content, it has to be ‘useful’ for them. They should be able to understand your message and either agree or disagree with it, in order to evoke a response. For this to happen, you MUST have 2 other elements with your audience because people are busy.

If you want to do ANYTHING with anyone, you MUST have their attention and trust. Not just on social media… think about your business, profession, or even your family members. If you want your kid to listen to you, you must first get her attention and gain trust. Just yelling “DO YOUR HOMEWORK…” Or “STAY AWAY FROM THE SCREEN” won’t usually get the desired response, does it?

If you are in a leadership role then you already know… for personal branding, getting attention and trust is so basic but common-sense does not always prevail. Right now, you have a choice. You can continue to do what you are doing on social media, and risk putting in a ton of work with very little results… in fact, that’s what most people do, anyways. OR you can learn how to find your message to the world and even write books on your topic and gain not only attention and trust, but also credibility and reputation…. Leading to INFLUENCE.

You can become the sought after thought leader in your field and have so much high value content to share with people who engage with your content at such high levels, that the social networks are forced to give you all that exposure you want. It’s all in the algorithms. Pure programming.

If this describes you, then hurry up and go to raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and choose your path to becoming an influencer… and lead your audience at higher levels of engagement and purpose.

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Can you believe it? Lack of recognition tops the list of reasons why people quit jobs… I read it in a study by Gartner recently. Not money… not facilities… not even paid leaves…… The biggest factor was appreciation and recognition of efforts. That’s important to people.
But the problem is… all these ‘currencies’ of leadership… recognition, credibility…. Authority… all these have to be earned…. Which means, you have to DO something to earn it and just EXPECTING them won’t get any results.

Expecting someone to recognise your work, expecting others to believe you and your ideas, which is credibility….. Or expecting to become an AUTHORITY on your topic is NOT going to become a reality unless you make strategic actions that will result in gaining these beneficial attributes.

Oh my God… that was lengthy….

Alright… People in leadership roles just expecting their people to “FOLLOW” them won’t work… they have to LEAD them in the right direction first, right?

Now, pay attention here…

If you want to get recognised for all the amazing work you are doing………., people must be made aware of your work, in the first place, don’t you think?

Only if they know what you stand for, what you do, your ideas… they will be able to recognise and appreciate your efforts….. Isn’t it?…..

If you want the people to agree with you and trust you or your business, profession, service, or idea…. First, they have to believe in your message… in your expertise and in your leadership. Only then, they’ll follow.

If you want to become a sought-after expert in a certain topic, you must demonstrate to the world that you are indeed the top authority on it, right?

So….., for experts, entrepreneurs, professionals and thought-leaders, their biggest breakthroughs will come from gaining more recognition, credibility and authority in their work. The world is in chaos right now and needs good leaders to show up and lead. There’s so much noise around everything… it takes real leaders to clear the way, bust the myths, and lead their tribes with more courage, enthusiasm, and energy.

This decade is going to be the era of thought-leadership. This new generation of experts, entrepreneurs and professionals are going to lead the world to better conditions, in every industry and geography. Period.

And, I am hoping that it’s going to be YOU… because you’ve reached this place with your grit, determination and hard work. You already have courage, enthusiasm and energy. Now, it’s your time to get recognition, credibility and authority for your work, your ideas, your insights, your experience and expertise.

If this describes you… then join us at www.raamanand.com… that’s r-a-a-m-a-n-a-n-d dot com and choose your path to becoming an influencer… and lead your audience at higher levels of engagement and purpose.

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First time authors often make this mistake. They believe that they must create their book or manuscript first and THEN find a publisher who is willing to publish it.

That’s how it used to be in the olden days, when only a handful of authors worked with just a few publishers.

Not all manuscripts become books, right? In fact, over 90% of manuscripts don’t see the light of the day because there are many checkpoints to clear before a book can be published from a manuscript.

Just like authors have special knowledge or expertise about certain topics, publishers too work with a certain category or genre of books. For example, fiction, nonfiction, text books and so on.

So, as an aspiring author, having a publisher ready to publish your work becomes crucial if your book has to become a reality. Many authors have to go back and forth with dozens of publishers before they are accepted and a good majority of manuscripts never get a willing publisher.

That’s how the traditional publishing industry works. THat’s why, it’s important for you to work with a publishing coach to make sure you are going to have a publisher who is willing to put in all they have got, like expertise, resources, skills, marketing and distribution abilities behind your manuscript and help you become a successful author.

At Stardom Books, we are an all inclusive international, hybrid, publishing house and work with our authors right from the beginning.. from the idea of a book… to creating it, editing it, proofreading, designing, covers, and all other checkpoints to ensure an entire team of highly trained professionals to support the success of our authors.

If you are an aspiring author, join us at www.raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and learn more about the advanced strategies on creating and publishing your own book at rapid speeds and ultimate success.

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There are industry and professional associations for almost everything under the Sun. But some people think all they need to do in order to succeed in their business or profession is join such associations. Nowadays, there are even ‘business referral’ groups disguised as associations that come together every week… where members refer customers to each other.

Well… it’s understandable. Everyone likes referrals and groups because it provides a sense of belonging and for some people, security is in association. But, believing that’s all you need to do or the only thing that gets you success in your business, profession or career… is the worst thought to nurture.

If this were true, then every member of the business group or the association would be ultra successful. They would all be growing everyday, scaling up limitlessly, becoming millionaires and billionaires.

Well.. you know that’s not the fact or the reality. Referrals work only for certain businesses and in such groups… only a few top people, usually the founders or the promoters of the group are the ones that are always benefitted… at the expense of all other members, obviously. The ground reality is…. members are participating because they WANT referrals… so, everyone in the group is there to GET something.. but not just GIVE. Once they have enough referrals, they won’t be seen in the group again because they get busy serving their newly found customers.

If you continue to hold on to this misconception of believing in joining associations and referral groups to grow your business or profession, then be ready for a big disappointment, my friend. In fact, the more time you spend in referring clients or customers to other members in the groups or associations, the less time you are focusing on YOUR own business, profession or service… leading to dilution of efforts and lower performance. I am not against anyone joining associations. That’s good to have a collective voice in policy making and governance…. As a social service. But if that’s your ONLY big idea of growth, then you are in a worrisome situation.

On the other hand, the most successful individuals have always vouched for being unique and authentic. Being different and standing out from the rest of the crowd, has always gotten them the attention and trust they need to succeed.

So, let me ask you…… Do you want to keep thinking that you have to become a member of associations or referral groups to succeed… OR.. you want to focus your energy and resources on crafting your message to your people and reaching out to them in a big way.

I mean you have a choice.. and that’s powerful. If you want to go with the more desirable option, go right now to www.raamanand.com, that’s r-a-a-m-a-n-a-n-d dot com and choose the path that works for you. Join hundreds of thousands of experts, entrepreneurs, professionals and thought leaders who want to show up as their best self and become the most sought-after leaders in their industry.

It’s YOUR time…. to lead.