Summary
In this video, Raam Anand talks about four big ideas to help find the right topic for a book, video, movie, or social media in less than 10 minutes.
The first idea is that knowledge does not equal a book. It is not a requirement for an author to have expertise in the topic of their book.
They can bring in other people’s knowledge, cite other authors, and cite research.
The second idea is to think about challenges and aspirations. This will help to gain clarity on what the core message of the book should be.
The third idea is to focus on the core message.
The fourth idea is that your topic is not equal to a personal journey.
It’s not about your journey, but your journey is essential when delivering these messages.
For more information, you can visit www.stardombooks.com and download the one-page blueprint.
Transcript
Hi there. Welcome back.
Raam Anand here once again, and today’s topic is about finding the right topic for your book, for your video, for your movie, and for your social media.
How do you find the right topic in less than 10 minutes?
All right.
So, people have always asked me about this. When I ask people about, you know, why they have not written a book yet.
Most people think they need to have the right topic to write on or start thinking about their book’s topic.
So, this will get them into a spin. And sometimes, they get confused; sometimes, they get overwhelmed. So that’s why most people don’t even attempt to write a book because they need clarification on their topic.
Discover the 4 big ideas Now
In this video, I want to share four big ideas to help you clarify your topic.
On how to zoom in on your topic and find out what exactly will be your topic that you want to talk about.
✅First Idea
Your knowledge not equal to your book
Your Knowledge ≠ Your Book
Most people make or have this idea or need clarification about their book.
They think, what kind of knowledge do I have to write a book about, or have I gained enough ability to write a book and then try to equate their expertise to their book or topic, which needs to be validated.
It doesn’t have to be that way because there are many instances and many examples where you can go and bring other people’s knowledge into your book, not I’m not talking about plagiarism or copying content from the Internet.
There are ways to do that.
For example
You could become a reporting expert by citing other authors in your book, bringing in expert material for an additional chapter, or doing what is referred to in the publishing industry as references and citations. You can cite other books, topics, experts, and research to bring all of these into your book. It also gives you the chance to be an expert on something other than the actual topic as you can bring expertise from different people, industries, and ideas and present them in your own way; you could also give your own twist to the material.
Example – Seven Habits of Highly Effective People by Stephen Covey
If you look at the book Seven Habits of Highly Effective People by Stephen Covey and when he lists the seven habits, the first habit is being proactive, for example.
None of these own habits are something that you already didn’t know. But Stephen did a brilliant job of putting all these seven habits together and also citing research, bringing in expertise, and giving his frameworks and twists and ideas and references and examples, plus stories, anecdotes, and personal experiences.
All this form a very enriching experience for the reader. So that is how you think about your topic.
It’s not that what you already know should become a topic, or on the other side of the spectrum, it need not be only about what you or it may not be about everything you know.
It could be something you know how to do, or how to explain it to someone else; it could be divided up into sections or segments.
Each stage could become its book, for example.
✅Second Idea
The second big idea that you need to think about, especially if you are a first-time author, is thinking
about challenges and aspirations.
What do you mean by that challenge and aspiration?
Write them down.
So please take a sheet of paper and divide that sheet in half and on the left side.
You write all about the most significant challenges you are facing right now in your business, your profession, or your life.
what are the challenges that you are facing?
- May be you need help with your message.
- Struggling with marketing.
- You may want more people to walk into your business.
- You need lead generation.
- You may want to get into the media.
So, what are the things that are a bottleneck in your business right now?
Make a list of all these problems, issues, concerns, and challenges you are having in your life, your work life, or your business right now.
It could be a profession also. On the other side:
Write down all the aspirations that you want or have for yourself for the next five years, ten years on the other side of the sheet
- Maybe you want to become the thought leader in your industry
- You may start your seminar by attracting thousands of people from all over the world.
- Need to expand your business into new geographies.
These are all aspirations. So, your daily activities are all about reaching those aspirations.
All right.
You are solving these problems and achieving these aspirations. And that’s what should be, you know, your daily activity. And this is how motivation works, my friend; your inspiration should always be connected with you solving your issues and going towards your aspirations.
The connecting link between these two is your motivation, right?
This is what helped you get out of bed in the morning every day, right?
So, when you have clarity on your challenges, when you have clarity on your aspirations, you gain clarity on your topic.
You know exactly what you must do daily, right? That will propel you.
Do that to reach those aspirational levels and get another sheet of paper; divide the same sheet at the end, that sheet paper in the same way, and this time write down all the challenges your audiences are facing.
Multiple audiences want each and every group of people you want to reach, or you’re already serving; make a list of all their challenges, problems, and issues, and on the other side, make a list of all the aspirational values.
- What do they feel is important?
- What are their values?
- What do they seek to learn?
So these things come from another side and another perspective.
Now we have your goals and aspirations and your audience’s goals and aspirations.
Your core topic is a blend of these two, in alignment with these two.
That’s where we are getting to Point number three.
✅Third Idea
Topic = Core Message
Your topic will be your core message.
You don’t need to go through a course to find your topic. This is what you need to do.
This exercise will help you gain very good clarity on what is your core message.
What do you mean by that?
Your core message is what is it you:
- Are known for?
- Want to be known for?
- Your life’s work is all about?
Why do you want to :
- Teach?
- Demonstrate?
- Start a movement on?
- Warn people about?
The areas that you want to lead people, where you want to lead, people from, from where they are to where they need to go?
This is your core message, my friend. The sail of this show will help you take yourself and people from point A to point B; the sail of the ship is your core message.
So now you know, when you understand your core message, what do you want to be known for?
And many people overthink this idea and complicate matters.
It is straightforward.
What is it that you are aware of you want to be known for?
What do you know, and what else can you bring in?
You may need additional skills and additional knowledge.
That’s fine.But now you have your core message that will be a topic for your book and your videos.
Follow a blog post for your social media content so that once you have your core message, the idea can be broadcast in many different formats: videos, books, blog posts, and podcasts.
It could take different forms, but they all return to your core message. Just for the sake of examples, you go and observe people in your industry.
Go and observe people who will become big influencers in some of the topics. They all have the core message; whatever they talk about, they come back to the core message, which makes them unique, and don’t worry; you have your core message too.You are as unique as your fingerprint, my friend.
Importance of Finding Core Message for the topic of your book
So, finding out this core message is going to be a very important and exciting, and fun thing to do because once you have the handle on your core message,
- You can write multiple books on it
- You can make videos on it, can talk about it.
- You can speak on stage
- You can do all sorts of things to help you become an authority and an influencer in no time.
✅Fourth Idea
Next one, The last one. Your topic is not equal to your journey.
Your Topic ≠ Personal Journey
What do I mean by that?
See many people have this confusion when I ask them about their book. Like when have you written a book?
Many people think I’m referring to their biography or their journey.
People have minimal attention spans and want to avoid a long winding story or a narrative about anybody. No, I don’t think anyone wants more—my personal story except for my captive audience who already know me.
All right, so maybe you are someone you are a celebrity. You already have a huge fan following; millions of people follow you. Then it makes sense to focus on your personal journey because they want to know your fans and your personal journey.
If not, with this, 99.9% of all the other people in the world.
Your topic is not your personal journey
Your book, videos, messaging, blog posts, websites, and courses are not about your journey; the focus is not on your personal experiences.
To me, it is about your audience. Make that shift or shift that focus from yourself to your audience, which will change your perspective like anything.
What is that?
- What does your audience want to know that has to go into your book?
- What do your viewers like to learn that has to go into your video, that has gone to a podcast, that has to go into a blog post?
So that’s when you start getting more engagement. It’s not about your journey, but your journey is essential when delivering these messages.
Because when you add to a personal story and your core message that has humanized the entire core message, that can bring your personality into a core message that will make your book an exciting read.
And this is how we work at stardom books, where we help first-time authors create their core message and then have them write and publish their books internationally.
Conclusion
If you would like to more, if you would like to know more about how we work with first-time authors and help them not only publish, create, and publish their books but also start with these zero steps, the level zero, build a strong foundation and figure out this.
The core messaging, the goal for the book, the plan from the author, and all these layers upon layers of improvement. Until you get to a stage where you feel confident to write a book, you take the help of trained experts to put it together.
Writers, experts, publishing experts and editors, and all these. The entire team will work with the authors, first-time authors, because they need all these resources.
So, if you would like to explore this possibility and understand your core message,bring it out in a big way.
Head over to www.stardombooks.com and start by downloading the one-page blueprint available there.
Get started there, download the blueprint, and one day we’ll also be writing and publishing your book.
Thank you.
✅Book Writing Workshop
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.
For More Information: www.stardompublishing.com
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