Live Limitless with Raam
“The World’s Most Value-packed Newsletter Life-letter to WIN at Work, Life, and Home” with:
3 big ideas, tips or strategies
2 stories, quotes or case-studies
1 critical question to ask yourself
Live Limitless: Buyers List, Google’s 8 Principles, How to Stop a Shark!
read on LIFELETTER.RAAMANAND.COM | FEBRUARY 5, 2022
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3 Big Ideas, Tips or Strategies for this week
1. Networking Strategy. The most effective networking strategy I’ve found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear:
a) Do interesting things.
b) Share them publicly.
Repeat those two strategies and you’ll become a magnet. Like-minded people will come to you.
Source: Atomic Habits, James Clear
2. Show, Don’t Tell. People need to see something to believe in it, but more important, they need to see something to pull out their wallets. If it’s a campaign for a new product, then the prototype or rendering of your product has to be a prominent feature in the video. The easiest way to convey the value of your idea to a potential backer is to show people using it.
3. Build Buyers List. If you are an author, giveaway your book (for a small shipping & handling fee) to build a list of buyers. This list is worth its weight in gold. The people on that list know you, like you, and have made a small payment to get your book, which means they have shown some commitment towards to your message. A list of buyers is a thousand times more valuable than a list of freebie seekers.
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2 Stories, Quotes, or Case-Studies for this week
1. Google’s Eight Innovation Principles
Google has eight innovation principles that govern their strategy, famously summarised in a 2011 article by Google senior vice president Susan Wojcicki.
- 8 Principles:
- Share Everything.
- Look for Ideas Everywhere.
- Think Big but Start Small.
- Never Fail to Fail.
- Spark with Imagination, Fuel with Data.
- Be a Platform.
- Have a Mission That Matters.
2. How to Stop a Shark?
During a research experiment, a marine biologist placed a shark into a large holding tank and then released several small bait fish into the tank.
As you would expect, the shark quickly swam around the tank, attacked and ate the smaller fish.
The marine biologist then inserted a strong piece of clear fibreglass into the tank, creating two separate partitions. She then put the shark on one side of the fibreglass and a new set of bait fish on the other.
Again, the shark quickly attacked. This time, however, the shark slammed into the fibreglass divider and bounced off.
Undeterred, the shark kept repeating this behavior every few minutes to no avail. Meanwhile, the bait fish swam around unharmed in the second partition.
Eventually, about an hour into the experiment, the shark gave up.
This experiment was repeated several dozen times over the next few weeks.
Each time, the shark got less aggressive and made fewer attempts to attack the bait fish, until eventually the shark got tired of hitting the fibreglass divider and simply stopped attacking altogether.
Here’s where it got interesting.
The marine biologist then removed the fibreglass divider …
… but the shark didn’t attack.
The shark had been trained to believe a barrier existed between it and the bait fish, so the bait fish swam wherever they wished, free from harm.
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1 Critical Question to Ask Yourself
“What barriers are hold me back?”
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Let’s meet again. Until then, Keep Smiling… Believe in Yourself… and Get all the Best Things in Life,
Raam Anand
Publishing Coach to hundreds of first-time authors around the world
Publisher & Chief Editor at Stardom Books (USA/India)
Author of the International Bestseller, Write Now
About this life-letter: You are receiving this email because you have subscribed to this weekly life-letter. Every week, I write and share 3 big ideas, 2 quick stories, and 1 critical question, especially for you. Occasionally, I send out longer content on personal and professional development or self-improvement topics.
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