Live Limitless with Raam

Jul 4, 2023

Publishing

Book De-Construction | Blue Ocean Strategy | Business Books

Summary

Best Business Book to read – Blue Ocean Strategy

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a comprehensive book on breaking away from the competition and creating new uncontested market space.

Blue Ocean Strategy is the best business book to read for entrepreneurs.

It provides an in-depth overview of the concept of the “blue ocean” and introduces the analytical tools and frameworks needed to implement the strategy.

It shows the reader how to find new markets across industries and how to expand their customer base.

Furthermore, it discusses the organizational hurdles to implementation and provides strategies and tactics to overcome them.

Transcript

Best business books of all time – Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne is a ground-breaking book that challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.

The authors argue that successful businesses can succeed not by battling competitors but by creating “blue oceans” of untapped new market spaces ripe for growth.

Let’s look at the Structure and Outline:

The book starts with the Introduction, which sets the stage and explains the concept of the “blue ocean” as a new, uncontested market space.

Part One: Blue Ocean Strategy

Presents key concepts and tools of the blue ocean strategy. This part is divided into chapters exploring different aspects of the blue ocean strategy.

A. Creating Blue Oceans

Introduces creating new market spaces, not fighting in crowded marketplaces.

B. Analytical Tools and Frameworks

Discusses the strategy canvas, the four actions framework, and the eliminate-reduce-raise-create grid as practical tools to create a blue ocean strategy.

Part Two: Formulating Blue Ocean Strategy

Provides detailed guidance on how to implement a blue ocean strategy. This part is broken down into chapters, each discussing a step of the implementation process.

A. Reconstruct Market Boundaries

– Describes finding new market spaces across alternative industries and strategic groups.

B. Reach Beyond Existing Demand

– Discusses expanding the customer base to reach non-customers.

C. Get the Strategic Sequence Right

– Addresses the correct sequence of actions to ensure business viability.

Part Three: Executing Blue Ocean Strategy

Discusses organizational hurdles and how to overcome them.

A. Overcome Key Organizational Hurdles

– Presents tactics to manage the cognitive, resource, motivational, and political hurdles that hinder execution.

B. Build Execution into Strategy

– Emphasizes the importance of execution as a part of strategy development.

Conclusion:

It wraps up the key concepts and calls the reader to action to create their own blue oceans.

Techniques, Strategies, and Tactics Used in Blue Ocean Strategy

Real-World Examples: Kim and Mauborgne use a plethora of real-world examples from various industries to illustrate their points, helping to ground the theory in practical reality.

Clear Frameworks: The authors present clear, actionable frameworks and models, such as the strategy canvas and four actions framework, which readers can use to apply the blue ocean strategy in their own contexts.

Engaging Narratives: The authors use storytelling to make complex strategic concepts engaging and easy to understand.

Research-Based Content: The book is based on a decade-long study of 150 strategic moves spanning 30 industries over 100 years, lending credibility and substance to the author’s arguments.

In writing this book from scratch, it’s clear that the authors began with extensive research to back up their claims.

The ‘blue ocean’ idea is introduced early on, with each subsequent chapter building upon this concept and providing more detail and practical application.

This systematic, layered approach, combined with engaging writing and actionable advice, is likely how the book was conceived and written.

Book Writing Workshop – Write Your Book Now !

Have you not written a book yet?

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers.

You can do it too from scratch even if you have never written before.

For More Information: www.stardompublishing.com

Follow Stardom Books For More Updates

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►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

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Jul 1, 2023

0 Life-letter

Live Limitless: Shared Myths, Sanka Story, Peter Principle, Simon Singh & Challenger Lesson!

Live Limitless with Raam

“The World’s Most Value-packed ~~Newsletter~~ Life-letter to WIN at Work, Life, and Home” with:

3 big ideas, tips or strategies
2 stories, quotes or case-studies
1 critical question to ask yourself

Live Limitless: Shared Myths, Sanka Story, Peter Principle, Simon Singh & Challenger Lesson!!

read on LIFELETTER.RAAMANAND.COM | JULY 1, 2023

____________

3 Big Ideas, Tips or Strategies for this week

1. Shared Myths.

One of the most impactful ideas in Yuval Noah Harari’s book, “Sapiens”, is his notion of “shared myths.” Harari posits that the ability to believe in common myths is what sets Homo sapiens apart from other species and has allowed us to build complex social structures, from tribes to modern nation-states and global institutions.

These “shared myths” are not necessarily false – they encompass laws, belief systems, national identities, money, and other societal constructs that exist because we collectively believe in them and behave as if they are real. For example, money has no inherent value beyond the value we ascribe to it, yet our shared belief in it enables global economies to function.

This idea invites us to examine the shared myths that influence our lives and society. By recognizing them as such, we can better understand the underpinnings of our societies and how our collective beliefs shape the world.

2. The “Peter Principle”.

The Peter Principle is a concept in management theory formulated by Laurence J. Peter. It states that “in a hierarchy, every employee tends to rise to their level of incompetence.”

In other words, employees are promoted based on their success in previous jobs until they reach a level at which they are no longer competent, as the skills in one job do not necessarily translate to another.

The principle implies that in time, every position in a given hierarchy will be filled by employees who are incapable of fulfilling their roles. It’s an argument for why hierarchies can be inefficient, and a reminder to organizations to promote based on potential performance in the new role, not past performance in a current one.

3. Sanka Story.

Sanka, a brand of naturally decaffeinated coffee, was looking to boost its brand image and sales in the late 1970s and early 1980s. To achieve this, they employed a clever marketing strategy: hiring Robert Young, the actor who played the beloved character Dr. Marcus Welby on the popular TV show “Marcus Welby, M.D.”

The logic was straightforward and effective. Dr. Welby, a character associated with wisdom, trust, and authority in the field of health, would be an ideal promoter for Sanka, a coffee that promised no health drawbacks associated with caffeine. By leveraging Young’s established authority and likeability, the brand could communicate its messages more effectively.

The strategy worked well. Consumers accepted Robert Young in his role as a spokesman, associating him with his character’s traits. Consequently, Sanka’s brand image was bolstered, and the coffee saw success in the market. This is a testament to the power of a well-chosen brand ambassador and the impact of authority on consumer behavior.

_____________

2 Stories, Quotes, or Case-Studies for this week

1. From “The Code Book” by Simon Singh.

One fascinating story from this book about the history of cryptography concerns Mary, Queen of Scots. In the late 16th century, Mary was imprisoned in England and involved in plots against her cousin, Queen Elizabeth I. Mary communicated with her conspirators using a code, confident that even if her letters were intercepted, her plans would remain secret.

However, Elizabeth’s spymaster, Sir Francis Walsingham, had a team of codebreakers working for him. They managed to break Mary’s code and read her messages, providing the evidence that led to Mary’s execution.

The story illustrates the crucial role of encryption in history and how the breaking of a code can have dramatic consequences. In this case, Mary’s underestimation of her adversaries’ capabilities in cryptography ultimately cost her life.

2. The Tragic Challenger Lesson.

During the 1980s, NASA was preparing for the launch of the Space Shuttle Challenger. Engineers from Morton Thiokol, the company that built the solid rocket booster for the shuttle, were concerned about the performance of the O-rings in cold weather. They were worried that the O-rings would not seal properly, potentially causing a catastrophic failure.

Despite their concerns, there was immense pressure to go ahead with the launch. The engineers were unable to convince NASA management to delay. The result was the tragic Challenger disaster, which led to the loss of seven astronauts and grounded the Space Shuttle program for nearly three years.

This incident serves as a powerful reminder of the importance of listening to expert advice and prioritizing safety over deadlines or public pressure. It teaches us that sometimes the most difficult decision is the right one and that ignoring potential risks can lead to disastrous consequences.

_____________

1 Critical Question to Ask Yourself

Leveraging authority can effectively boost trust and shape consumer perception, while attentive listening to expert advice can prevent grave missteps. Ask yourself, “Am I harnessing the power of authority in my ventures, and am I truly hearing the voices of experts in my field?”

Did you like this week’s “Life-letter”? Then, don’t keep this to yourself. Share it with others.

Share this life-letter on Twitter, Facebook, Linkedin, WhatsApp or via email.

Or, copy and paste the link below:

http://lifeletter.raamanand.com

Let’s meet again. Until then, Keep Smiling… Believe in Yourself… and Get all the Best Things in Life,

Raam Anand

Publishing Coach to hundreds of first-time authors around the world

Publisher & Chief Editor at Stardom Books (USA/India)

Author of the International Bestseller, Write Now

Jun 26, 2023

Publishing

Hiring a Ghost writer is the WORST way to write your book

Summary

Hiring a ghostwriter is the worst way to write your book.

Writing your book provides unique and lasting rewards!

Hiring a ghostwriter is a viable option for some people, but consider the opportunity of writing your own book and enjoy the personal growth, creative expression, and sense of accomplishment that comes with it.

Look no further than Stardom Books for free help and support on your journey toward writing and publishing your own book.

Get in touch today and get ready to reap the rewards!

Transcript

Why is hiring a Ghostwriter the worst way to write your book?

This is a subjective perspective that may overlook the value of personal involvement and creative expression in the writing process first of all.

Hiring ghostwriters can be a viable option for some individuals, it’s essential to recognize that there are alternative “best practices” to writing a book that offers unique benefits.

Many successful authors have achieved their literary accomplishments by personally writing their books, allowing their authentic voice and unique perspective to shine through.

This personal touch can powerfully resonate with readers and create a stronger connection.

Writing your own book allows you to have complete creative control, express your unique ideas and experiences, and develop your writing skills, which can be a fulfilling and empowering process in the long run.

Hiring ghostwriters is like buying degrees to hang on the wall. You won’t feel connected and proud of it anyways.

It’s essential to consider the value of the journey and personal growth that comes from actively crafting your own book.

If you believe hiring ghostwriters is the only way to write your book, you may miss out on the opportunity to :

Develop your writing skills,
Express your authentic voice
Experience personal growth through the writing process.

On the other hand, if you shift this belief and choose to write your book, you can enjoy the benefits of

Personal involvement
Creative expression
The sense of accomplishment that comes with completing a project that is uniquely yours.

Remember that writing your own book can be a fulfilling and empowering journey that allows you to leave a lasting impact on readers through your unique perspective.

Conclusion

Get help and support on this, do not hesitate to speak to one of our highly trained publishing advisors .

All you have to do is log on to www.stardombooks.com and click the button to schedule your call.

It’s free, and you can discuss your book idea.

Find out if it’s the right choice for you or not.

Schedule your call today only at www.stardombooks.com

Book Writing Workshop – Write Your Book Now !

Have you not written a book yet?

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers.

You can do it too from scratch even if you have never written before.

For More Information: www.stardompublishing.com

Follow Stardom Books For More Updates

►Facebook: https://www.facebook.com/stardomalliance

►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

►Twitter: https://twitter.com/raamanand

►Instagram: https://www.instagram.com/raam.anand.stardom/

►YouTube: http://www.youtube.com/user/infoyogis?sub_confirmation=1

Jun 24, 2023

0 Life-letter

Live Limitless: 10% Brain, Consistency, Rejection Motivation, Tara Westover, Blackberry Story!

Live Limitless with Raam

“The World’s Most Value-packed ~~Newsletter~~ Life-letter to WIN at Work, Life, and Home” with:

3 big ideas, tips or strategies
2 stories, quotes or case-studies
1 critical question to ask yourself

Live Limitless: 10% Brain, Consistency, Rejection Motivation, Tara Westover, Blackberry Story!

read on LIFELETTER.RAAMANAND.COM | JUNE 24, 2023

____________

3 Big Ideas, Tips or Strategies for this week

1. We only use 10% of our brains.

Debunked: This is a common myth that has been widely circulated in pop culture and even in some educational contexts. However, it’s simply not true. Modern neuro-imaging technology like fMRI scans reveal that we use a much larger proportion of our brains on a daily basis, even when doing simple tasks. In fact, over the course of a day, virtually all parts of the brain are active. The reality is, our brain is a complex organ, and every part has a purpose. Although not all parts are active at the same time, all areas have a function and can be activated depending on the activity we are engaged in.

2. The “Rule of Consistency”.

This is a fundamental principle in personal development. It states that consistent, incremental progress over time yields significant results. Essentially, small daily improvements or changes in behavior, when performed consistently, can lead to profound growth and achievement.

Whether it’s about building a new habit, learning a new skill, or working towards a big goal, the Rule of Consistency suggests that rather than trying to make large leaps in short periods, consistent small steps are more likely to lead to lasting change and improvement.

For instance, if you’re trying to get into the habit of reading more, you might start by reading for just five minutes each day. Over time, this small act can cultivate a robust reading habit.

3. Using Rejection as Motivation.

In the early 1960s, a young British band known as The Beatles was struggling to break into the music industry. Their style was different, and they faced a lot of rejections. Famously, Decca Records rejected them in 1962, saying “guitar groups are on the way out” and “The Beatles have no future in show business.”

Instead of being discouraged, The Beatles used this rejection as motivation. They continued to work on their music, refine their style, and build their fan base. In 1963, they released their first album with EMI’s Parlophone label, and the rest is history.

The Beatles not only became one of the most successful bands of all time, but they also transformed pop culture and music in unprecedented ways.

The lesson from this story is that failure or rejection doesn’t define your potential. Sometimes, it takes persistence, resilience, and a strong belief in your unique abilities to achieve success.

_____________

2 Stories, Quotes, or Case-Studies for this week

1. From “Educated” by Tara Westover.

“Educated” is a memoir by Tara Westover, recounting her journey from growing up in a strict, off-grid, survivalist family in rural Idaho to becoming a Cambridge University graduate and a renowned historian.

One of the key turning points in Tara’s life comes from an incident involving her brother Tyler. Tyler had defied their father to attend school and encouraged Tara to do the same. Once, Tara was helping Tyler study for an exam, and he was trying to explain the word ‘impoverished’. Tara realized she didn’t know even basic concepts that most children learned in school. It was a moment of awakening for her.

This incident inspired Tara to educate herself, leading her to pass the ACT and get admitted to Brigham Young University. This was the beginning of a journey that would take her to Cambridge and Harvard, far from her upbringing.

The lesson here is that knowledge and education can be transformative, enabling us to transcend our circumstances and redefine our future.

2. The Blackberry Story.

In the early 2000s, BlackBerry, then called Research in Motion (RIM), was a leading name in the mobile industry. Their phones were so popular that they were often referred to as “Crackberries”. But as we know, their success didn’t last.

One pivotal moment came in 2007, when Steve Jobs unveiled the first iPhone. Unlike BlackBerry’s phones, which were designed primarily for business use and had physical keyboards, the iPhone was a touchscreen device aimed at consumers as much as businesses.

RIM’s co-CEO Jim Balsillie’s reaction was dismissive: “It’s kind of one more entrant into an already very busy space with lots of choice for consumers. But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.”

As we now know, the iPhone completely changed the mobile industry, and companies that failed to adapt to this new paradigm, like BlackBerry, found themselves struggling to keep up. Despite making several attempts to regain their footing, BlackBerry never managed to regain its previous success.

The lesson from this story is the importance of not underestimating your competition, staying adaptable, and being open to change in the rapidly evolving world of technology.

_____________

1 Critical Question to Ask Yourself

Embrace rejection as motivation, stay adaptable in the face of change, and believe in your unique abilities; these are the stepping stones to success. The question to ask oneself is: “Am I ready to persist and adapt, even when faced with rejection or drastic change?”

Did you like this week’s “Life-letter”? Then, don’t keep this to yourself. Share it with others.

Share this life-letter on Twitter, Facebook, Linkedin, WhatsApp or via email.

Or, copy and paste the link below:

http://lifeletter.raamanand.com

Let’s meet again. Until then, Keep Smiling… Believe in Yourself… and Get all the Best Things in Life,

Raam Anand

Publishing Coach to hundreds of first-time authors around the world

Publisher & Chief Editor at Stardom Books (USA/India)

Author of the International Bestseller, Write Now

Jun 19, 2023

Publishing

Why published authors are respected more than self-published authors?

Summary

This video explores the reasons why published authors often receive more respect than self-published authors.

Validation and quality control from a rigorous selection process
Expertise and resources from publishers
Credibility and prestige from being published by a known house
Reach and distribution
Marketing and promotion

These are all factors that contribute to the higher recognition of published authors.

Although self-publishing has opened up opportunities and is an achievable option for many, Stardom Books can support authors to explore their publishing options with the help of trained advisors.

Log on to www.stardombooks.com to schedule your free call and discuss your book idea.

Transcript

Hello everyone!

Welcome to today’s video, where we’ll explore why published authors are often respected and held in high regard instead of self-published authors.

There’s an ongoing debate about the merits of traditional publishing versus self-publishing in the world of writing and publishing.

Let’s explore critical points that shed light on why published authors often receive greater recognition.

No. 1: Validation and Quality Control

One of the reasons published authors are respected is the validation they receive from established publishing houses. This involves a rigorous selection process, with professional editors and literary agents reviewing manuscripts.

At Stardom Books, we go even deeper with a thorough book conceptualization process with first-time authors. This process ensures a certain level of quality control, as publishing houses invest in the author’s potential and their work.

No. 2: Access to Resources and Expertise

Published authors often benefit from the resources and expertise offered by publishing houses. These resources include publishing advisors, professional editors, cover designers, marketing teams, and distribution networks.

Working with industry professionals can significantly enhance a book’s overall quality and marketability. It demonstrates that experienced professionals have recognized and supported the author’s work.

No. 3: Credibility and Prestige

Being published by a reputable publishing house lends credibility and prestige to an author’s work.

Readers, bookstores, and literary circles often regard authors published by a publisher as having undergone a selective process and having their work recognized by established industry gatekeepers.

This recognition can increase visibility, media coverage, and access to larger platforms, further enhancing the author’s reputation.

No. 4 : Is Reach and Distribution

Publishers offer authors broader reach and distribution channels. Established publishing houses have well-established distribution networks that can ensure wider availability of their books in physical stores and online platforms.

This broader reach allows published authors to connect with a larger audience, increase their readership, and potentially significantly impact their work.

Now, the most crucial point: Marketing and Promotion

Marketing and Promotion

Publishing houses have dedicated marketing and promotional teams that promote their authors and books. These teams employ various strategies, including book tours, media appearances, social media campaigns, and targeted advertising.

Publishing houses’ additional support and resources can significantly enhance an author’s visibility and audience engagement.

You know,” While self-publishing has opened up opportunities for many authors and can lead to success stories, it’s essential to acknowledge the distinct advantages that published authors often enjoy.

Validation, access to resources and expertise, credibility, reach, and marketing support are among the reasons published authors are respected.

However, it’s essential to remember that the publishing landscape is evolving, and self-publishing has merits and successes. The most important aspect is the quality of the writing, regardless of the chosen publishing route.

Conclusion

If you’d like to get help and support on writing your own book, speak to a trained publishing advisor from Stardom Books.

All you have to do is log on to http://www.stardombooks.comand click the button to schedule your call.

It’s free, and you can discuss your book idea. Find out if it’s the right choice for you or not. Schedule your call today only at www.stardombooks.com

Jun 13, 2023

Publishing

How to become a role-model for others to follow?

Summary – Become a role model for others

Becoming a role model is an important process to positively inspire, motivate, and guide the people in our lives. It is possible with some great ideas and strategies.

Leading by example, practicing effective communication, demonstrating empathy and compassion, continuously learning and growing, and being authentic and genuine are just a few of the ways we can become role models.

Writing a book is another great way to reach a larger audience and positively impact those around us. stardombooks.com is the perfect place to help first-time authors get their message out and become role models through the power of publishing.

With commitment and dedication, it is possible to become a role model and inspire others to greatness.

Transcript

We all have the power to inspire and positively impact those around us, so let’s dive into some great ideas and strategies that can help us become the role model we aspire to be.”

Become a role model – Ideas & Strategies

Idea Number 1 – leading by example

It is crucial. Your actions speak louder than words. Show integrity, honesty, and a strong work ethic in everything you do. Whether it’s your personal life or professional endeavors, strive to set a high standard that others can look up to and emulate.”

Idea Number 2: Practice Effective Communication

“This is key to being a great role model. Listen attentively, express your thoughts clearly, and engage in open and respectful dialogue. Encourage others to share their ideas and opinions, fostering an environment of inclusivity and collaboration. Remember, communication is a two-way street.”

Idea Number 3: Demonstrate Empathy and Compassion

“To become a better role model, it’s important to cultivate empathy and compassion. Put yourself in others’ shoes, understand their perspectives, and offer support when needed. Show kindness, empathy, and a genuine interest in the well-being of those around you. Small acts of compassion can have a lasting impact.”

Idea Number 4 – Becoming a role model: Continuously Learn and Grow

“A great role model never stops learning and growing. Commit yourself to lifelong learning and personal development. Stay curious, explore new ideas, and expand your knowledge and skills. Share your learning journey with others, inspiring them to embrace growth and improvement in their own lives.”

Idea Number 5: Be Authentic and Genuine

“Authenticity is a powerful quality in a role model. Be true to yourself, embrace your uniqueness, and let your genuine self shine through. People are drawn to authenticity, and when you’re true to who you are, you inspire others to do the same. Embrace your strengths and weaknesses, and don’t be afraid to show vulnerability.”

“Becoming a better role model is an ongoing journey. It requires self-reflection, commitment, and a genuine desire to positively impact others.

By leading by example, practicing effective communication, demonstrating empathy, continuously learning, and being authentic, you can become the role model others look up to and aspire to be.”

I had saved the best idea for today for the last. It is also a great strategy. This is writing your own book.

Become a role model in 2023

The best way to inspire people by becoming role model is to publish your thoughts, teaching, insights, and perspective in the form of a book. It reaches a large audience and continues to spread your message EVEN when you are not around.

It’s easy, it’s structured, and you can even have it written by a writer — only at www.stardombooks.com.

That’s the place for first-time authors who want to become great role models using the power of publishing.

Talk to a publishing advisor today and discuss your idea in confidence.

✅Book Writing Workshop

Are you an aspiring author or an experienced leader looking to write a bestseller?

Look no further!

stardombooks.com has just launched its Bestseller Bootcamp, the world’s greatest book-writing program for first-time authors, growth-oriented experts.

With this program, you can create and publish your bestseller from scratch, even if you have never written before.

With Bestseller Bootcamp, you can learn the strategies and techniques to write, publish and market a successful book.

Get the recognition you deserve and become an author today!

Don’t miss this once-in opportunity to write your own bestseller and take your career to the next level!

Visit http://www.stardompublishing.com for more details.

✅ Follow Stardom Books For More Updates

►Facebook: https://www.facebook.com/stardomalliance

►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

►Twitter: https://twitter.com/raamanand

►Instagram: https://www.instagram.com/raam.anand.stardom/

►YouTube: http://www.youtube.com/user/infoyogis?sub_confirmation=1

Jun 5, 2023

Publishing

Does writing a book mean sharing my personal story or journey!?

Summary

Writing a book does not have to be based purely on personal experiences.

Instead of relying solely on personal stories, writers can focus on teaching, educating, or empowering others by sharing their knowledge and insights on a topic.

Stardom Books encourages authors to think outside the box when writing a book and use research, analysis, and their unique perspective to create engaging stories.

Writers seeking help and support can go to www.stardombooks.com to speak to a trained publishing advisor about their book idea.

Transcript

Many people think about their personal journey when asked about writing a book. There are other ways to write a book, you know?

It’s natural to think that a book must be based on personal experience, but there are many ways to approach writing a book and share knowledge or insights on a topic.

While personal stories can be powerful and engaging, a book can also be based on research, analysis, or insights.

It could be about what you want to teach others or providing expert opinions on specific topics.

Writing a book is like painting a picture; just as a painter has many different colors to work with, a writer has many different approaches to writing a book.

This is how we approach book-writing for first-time authors at Stardom Books.

It’s not only about personal stories but also about sharing knowledge, insights, or analysis on a topic. It’s also about teaching, educating, or empowering others.

Instead of focusing solely on personal stories, think about what unique insights or knowledge you can bring to the conversation.

How can you add value to your readers?
What research or analysis can you share on a topic?

Reflecting on these questions can help you identify opportunities to approach writing a book from a different perspective.

These strategies lift a lot of pressure on first-time authors who think about making their books interesting for the readers.

If you continue to believe that writing a book requires sharing your personal story or journey, you may miss out on the opportunity to share your knowledge or insights on a topic.

On the other hand, if you focus on sharing your unique perspective and insights, you’ll open yourself up to new opportunities and the possibility of making a real impact.

Start thinking about what you want to teach, coach, or educate in your book.

This can be as simple as starting to research and gather information or developing a new angle or perspective on a topic.

Writing a book is about sharing valuable information or insights, so be creative and think outside the box.

Conclusion

If you’d like to get help and support, do not hesitate to speak to one of our highly trained publishing advisors from Stardom Books.

All you have to do is log on to www.stardombooks.com and click the button to schedule your call.

It’s free, and you can discuss your book idea.

Writing a book Workshop

Have you not written a book yet?

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.

For More Information: www.stardompublishing.com

Follow Stardom Books For More Updates

►Facebook: https://www.facebook.com/stardomalliance

►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

►Twitter: https://twitter.com/raamanand

►Instagram: https://www.instagram.com/raam.anand.stardom/

►YouTube: http://www.youtube.com/user/infoyogis?sub_confirmation=1

Jun 3, 2023

0 Life-letter

Live Limitless: Golden Circle, BML Loop, Hedgehog Concept, McAloo Tikki and Trust Building!

Live Limitless with Raam

“The World’s Most Value-packed ~~Newsletter~~ Life-letter to WIN at Work, Life, and Home” with:

3 big ideas, tips or strategies
2 stories, quotes or case-studies
1 critical question to ask yourself

Live Limitless: Golden Circle, BML Loop, Hedgehog Concept, McAloo Tikki and Trust Building!

read on LIFELETTER.RAAMANAND.COM | JUNE 3, 2023

____________

3 Big Ideas, Tips or Strategies for this week

Golden Circle

From the book “Start with Why” by Simon Sinek, we gain the ‘Golden Circle’ framework. It’s a model for inspirational leadership and effective communication, and it is structured around three elements:

WHY: This is your purpose or belief. Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

HOW: These are the actions you take to realize your ‘Why’. How do you bring your cause to life?

WHAT: These are the results of those actions – the tangible things that you do or produce.

The key idea behind the Golden Circle is that transformative leaders and organizations communicate from the inside out. They start with the ‘Why’, then move to the ‘How’, and finally, the ‘What’. This pattern is designed to inspire others and drive action with purpose.

Build-Measure-Learn

In the book “The Lean Startup” by Eric Ries, a new approach to business development is introduced, the “Build-Measure-Learn” feedback loop. This is a critical framework for startups and innovation development.

Build: Start by turning your idea into a product, service, or feature.

Measure: After the build process, the next step is to measure how customers respond. Use actionable metrics to assess your impact and progress.

Learn: Finally, learn from the data you’ve collected. Determine whether to pivot (make a fundamental change to the product or strategy) or persevere.

By focusing on this cycle, businesses can reduce waste, optimize productivity, and find a more direct path to meeting their customer and market needs.

Hedgehog Concept

In “Good to Great” by Jim Collins, there’s a concept introduced known as the ‘Hedgehog Concept’. This is a model for identifying the intersecting areas where a company or individual can excel, and it’s composed of three circles:

What you are deeply passionate about: This circle represents the activities and goals that ignite your passion – things that you can feel enthusiastic about and can fully invest in.

What you can be the best in the world at: This circle represents your core competencies or unique abilities that you can do exceptionally well compared to others.

What drives your economic engine: This circle represents the key metrics that drive your economic success.

The intersection of these three circles is your ‘Hedgehog Concept’, representing the area where you should focus your efforts for maximum effectiveness and satisfaction.

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2 Stories, Quotes, or Case-Studies for this week

1. McAloo Tikki

In the late 1980s, McDonald’s noticed a significant drop in their sales during the lunch hour rush in India. They discovered that a significant proportion of their customer base were vegetarians, who couldn’t eat the mainly meat-based menu. So, they decided to innovate and introduced the ‘McAloo Tikki’ burger, a completely vegetarian burger that included a potato and pea patty with Indian spices.

The response was overwhelming. The McAloo Tikki burger became one of the top-selling items in India, leading to a surge in their sales. McDonald’s then introduced a range of vegetarian food options in their menu across India.

The lesson from this incident is the importance of understanding your customer base and being willing to innovate and adapt to their needs. It’s also a great lesson on the value of cultural sensitivity in international business.

2. Building Trust

When eBay started, they didn’t have a feedback system for buyers and sellers. As the platform grew, so did the challenges. They faced issues with trust, as users were uncomfortable doing transactions with people they didn’t know or trust.

Pierre Omidyar, the founder of eBay, decided to introduce a feedback system where both buyers and sellers could rate each other after a transaction. This was a risky move, as it could have discouraged users from participating if they received negative feedback.

However, the opposite happened. The feedback system built trust within the eBay community and it became a significant factor in eBay’s growth. People felt more comfortable conducting transactions when they could see the feedback from previous interactions.

This story highlights the importance of trust in business relationships, and how sometimes, unconventional solutions can lead to great success.

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1 Critical Question to Ask Yourself

Adaptability and trust-building are key to success, whether it’s by catering to unique customer needs or creating mechanisms to foster trust within your community. The question to ask yourself is: “Am I truly listening to the needs of my customers or community, and what innovative steps can I take today to better serve and build trust with them?”

Did you like this week’s “Life-letter”? Then, don’t keep this to yourself. Share it with others.

Share this life-letter on Twitter, Facebook, Linkedin, WhatsApp or via email.

Or, copy and paste the link below:

http://lifeletter.raamanand.com

Let’s meet again. Until then, Keep Smiling… Believe in Yourself… and Get all the Best Things in Life,

Raam Anand

Publishing Coach to hundreds of first-time authors around the world

Publisher & Chief Editor at Stardom Books (USA/India)

Author of the International Bestseller, Write Now

May 29, 2023

Publishing

How to create and build your own circle of influence

Summary

In this video, Raam Anand explains the process of identifying and building one’s circle of influence.

He outlines three action steps: studying one’s audience, understanding their questions and the potential solutions available, and resonating with their problems and frustrations.

He encourages viewers to focus on their core message and to answer the questions posed by their audience.

Furthermore, he advises viewers to investigate competitors, watch out for opportunities, and conduct surveys.

Lastly, Raam provides the website, www.authority-influencer.com , for viewers to download a one-page roadmap and get access to free training on how to become an expert and top influencer in their chosen field.

Transcript

Hi there. Welcome back. Raam Anand here once again from Stardom Books and an Authority influencer.

This video is about identifying and creating your circle of influence.

There are three action steps that I want to teach you in this video.

First of all, let’s define what is a circle of influence

Every person has a circle of influence. Based on their interaction with people, they were based on what they do, their life work, their profession, and their idea about getting other people involved in their business or professional work.

Everybody needs influence, and influence is not obtained overnight. You will have to work for this, work towards gaining more influence and trust.

When you have influence, you gain people’s trust; with faith, you can do business with people. You can interact with people. You can not only do business; you can also build relationships.

Relationships are built on trust. And so now, how do you think about creating this circle of influence?

What three steps are involved that I teach my first-time authors because we work with first-time authors when we think about writing and publishing that book, for example?

So, we need to know what is their circle of influence and how to expand the circle of influence so that they can reach more people, drive more book sales perhaps, or have something as a back end to the book that they need more attention.

So, when you seek attention, you are seeking influence because when you don’t have obvious, you don’t get attention in the first place.

All right.

I have a few ideas here and a few action steps here that I want to share with you today.

1)The first thing about your circle of influence

How to identify a circle of influence is doing this exercise, which is about your audience. When you think about your audience, please think about their problems and frustrations.

What do I mean by that?

When our writers work with our authors, they ask these questions: what is the book’s topic?

What is your core message? And one way, and one of the best ways, to arrive at that is by understanding your audience.

It’s not just the psychographics and demographics of, you know,

Where do they live and what is their age group.
What is that gender?
What is that mix and all these things?

It is also essential to understand:

What are their problems?
What keeps them awake at 3 AM?
What issues are they trying to handle right now?
What are their biggest concerns right now?
What causes frustration for them?

What are they struggling with in their life, in their profession?

It could be in their business. It could be what they’re trying to solve and going through that.

The pain point if you want to call it that way, make a list of all these pain points so that you have a better and deeper understanding of your audience.

2) Think about what are the questions they are asking right now

What do I mean by that?

Very simple.

When you go to Google or your favorite search engine, you start typing, how to do. And suddenly, Google will start giving you how to do something based on your previous search based on your track record that they have.

So it could be your customers.

What are they asking? Maybe they’re a prospect; perhaps they’re not even your customers.

They’re asking a lot of questions. So how do you find out what questions they’re asking?

Very simple.

One way is to conduct a survey.
One way is to connect with your best customers.

What are the issues? What are the problems?

What are the concerns?

What are the questions they’re asking?

Research topics and questions that your target audience is looking for :

Another way, if you still need to get customers, is to go online and find out a lot of questions people are asking about specific topics at quora.com. Q-U-O-R-A.COM or answers.com.

There used to be a website called answers.com, quora.com

These are some websites where people go and ask questions and other people can answer those questions by going and researching your topic there then, you can list all the common questions that people are asking and all the hot questions that people are asking.

That may be a challenging question for you to answer.

No, but these are the questions people ask, and that’s what they want to know.

So, to expand your influence, you must answer the questions people ask.

And how do you know this question?

You’re going to find out all you’re going to ask. Or you can also ask other experts what are the in your topic and what are the questions that they commonly get asked, like frequently asked questions about a topic.

So, there are multiple ways.

There are no excuses for this. You can find at least 20 to 50 top questions that anyone asks about your topic. It need not be you. It could be anyone; they could be asking questions to anyone.

3)The third step is to understand what solutions are available and what the problems are.

What are the questions people are asking?
What solutions are already available?

Little research. This means it could also be your competitors, like finding out who is offering solutions. Who is handling these problems that your audience might have? or your group of people you want to influence?

What are their problems, what questions they’re asking, what solutions are already available, and what solutions still need to be known?

There may be three problems for which solutions are available. Maybe people don’t know.
Perhaps there are a few problems that solutions are partly available.
Some issues don’t have any answers yet.
Those are your opportunities.

But don’t ignore the other two categories as well, because these are, for example, if you know a solution to a simple problem. You could provide a solution and then what happens.

You influence these people.

Who do you call as an expert? Someone who knows the classic one and knows what used to work before?

How did it start?
Someone who knows the present?
What’s going on right now?
Who has updated information,and someone can also predict the future.

Do a little bit to some extent. So that is what you call an expert.

Conclusion:

To become an expert on any topic, you must understand the classic. You need to know about the present. You also learn about the future, and that’s how you provide solutions, gain more influence, and bring us to this last one in this video.

How can you have hope and see when you understand how you can help?

It could be in the form of writing a book.
It could be answering questions or doing videos, blog posts, podcasts, and courses.
You can create and offer courses either for free or for a fee.

There are many different ways you can help people. So now you have an excellent understanding of what other questions, what are their problems? What are their frustrations? What are the questions and what solutions are available, and how can you help them go from point A to point B,

And when you do this, the keyword is listed to this.

Become An Influencer In 2023 !

You will become an influencer on this topic when you do this consistently. You will become an authority on this topic. And then, you can also think about writing your book, coming out with your podcast, and going on the TEDx stage.

Ted Talks, you can do all sorts of things. When you start resonating with the audience, that’s when your circle of influence,

First of all, you nurture it, identify it, promote it, and then start growing and get bigger and bigger and then come to a different or adjacent audience, for example.

So, that’s how celebrities, that’s how top leaders, that’s how the top 1% in any industry, that is how they grow their influence because they are consistent.

They take steps to understand their audience more deeply, start resonating with their problems, frustrations, issues, and questions, and provide them with answers and solutions.

That is the reason why they become the top influencers in the face. And you can do my friend, and you would like to have more information on this, a step-by-step plan.

How To Gain Circle Of Influence – Authority Influencer Roadmap – Download Now!

There’s a roadmap I’ve created for people like you who want to become more influential or authoritative in your topic, head over to www.authority-influencer.com and download the one-page pdf roadmap that will walk you through. Of course, there’s also free training.

When you download the PDF, go through the roadmap and the training, and you will soon be on your way to becoming the top influencer or authority in your topic.

All the best!

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May 27, 2023

0 Life-letter

Live Limitless: How the mind works, power of choice, adaptability and the origin story of Microsoft’s lead in A.I.

Live Limitless with Raam

“The World’s Most Value-packed ~~Newsletter~~ Life-letter to WIN at Work, Life, and Home” with:

3 big ideas, tips or strategies
2 stories, quotes or case-studies
1 critical question to ask yourself

Live Limitless: How the mind works, power of choice, adaptability and the origin story of Microsoft’s lead in A.I.

read on LIFELETTER.RAAMANAND.COM | MAY 27, 2023

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3 Big Ideas, Tips or Strategies for this week

How The Mind Works

In the nonfiction book “Thinking, Fast and Slow” by Daniel Kahneman, a Nobel laureate in Economics, he introduces a framework about the dual process of our minds, referred to as System 1 and System 2.

System 1: This is the fast, intuitive, and automatic system of thinking. It’s driven by our instincts and what feels ‘right’. It’s great for making quick decisions and is influenced by our past experiences and biases.

System 2: This is the slow, deliberate, and analytical system of thinking. It requires conscious effort and is responsible for complex calculations and critical thinking.

Understanding this framework can help individuals recognize when they might be relying too heavily on instinct (System 1) for complex decisions, and when it might be beneficial to engage in more deliberate thought (System 2). It can also help in understanding cognitive biases and improving decision-making processes.

Management & Leadership

While management excels in executing tasks correctly, true leadership shines in choosing the correct tasks to execute.

Power of Choice

The power of choice lies in its ability to shape our lives. Every decision we make, big or small, steers our journey and ultimately defines our character. Our choices, more than anything else, reveal who we truly are and what we can become.

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2 Stories, Quotes, or Case-Studies for this week

Adaptability

When the COVID-19 pandemic started wreaking havoc globally, many industries, including the automobile sector, were hit hard. However, Tesla, under the leadership of Elon Musk, took some strategic steps that set the company apart. They swiftly transitioned to producing ventilators to aid in the global health crisis, showcasing their agility and social responsibility.

But what truly stood out was their approach to remote work. While many companies struggled with this transition, Tesla used it as an opportunity. They developed new virtual processes and put systems in place to ensure that their staff could continue their work from home as effectively as possible.

As a result, Tesla managed not just to survive the pandemic but also achieved record deliveries and their first full year of profitability. This anecdote serves as a lesson in leadership and adaptability. It shows the importance of resilience, innovation, and the ability to pivot quickly in response to unforeseen circumstances.

How Microsoft Started with AI

When Satya Nadella took over as CEO of Microsoft in 2014, the tech giant was facing stiff competition and was considered to be losing ground to competitors. Nadella, however, had a vision to transform Microsoft from a “know-it-all” to a “learn-it-all” organization.

One of the first things he did was to shift the company’s focus from competition to innovation. He prioritized the development of cloud computing and embraced partnerships and collaborations, even with competitors. This was a stark departure from Microsoft’s earlier stance.

Nadella also emphasized a growth mindset in the company culture, encouraging employees to embrace challenges, learn from failures, and continuously seek improvement.

As a result, Microsoft has revitalized its image under Nadella’s leadership, becoming a leader in cloud computing and AI, and seeing its stock price triple since he took over.

This story highlights the impact of leadership in transforming a business. It emphasizes the importance of adopting a growth mindset, embracing change, and fostering innovation to stay competitive in the evolving business landscape.

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Being adaptable and flexible can be a strength and help people tide over difficult situations. So, it’s time to ask yourself: “Can I quickly adapt to changing situations or am I struggling with being rigid?”

Did you like this week’s “Life-letter”? Then, don’t keep this to yourself. Share it with others.

Share this life-letter on Twitter, Facebook, Linkedin, WhatsApp or via email.

Or, copy and paste the link below:

http://lifeletter.raamanand.com

Let’s meet again. Until then, Keep Smiling… Believe in Yourself… and Get all the Best Things in Life,

Raam Anand

Publishing Coach to hundreds of first-time authors around the world

Publisher & Chief Editor at Stardom Books (USA/India)

Author of the International Bestseller, Write Now