Personal branding Archives - Live Limitless with Raam

Jan 17, 2024

Publishing

Most Valuable Advice On Who Cares About You

Summary

Most Valuable Advice For Marketing – The Secret Of Marketing !

The video emphasizes the power of authentic storytelling in marketing, despite the common struggle with impostor syndrome and self-doubt.

It argues that sharing a relatable, genuine story can build a strong, loyal customer base.

The key is to overcome impostor syndrome, find one’s unique voice, and understand the value of one’s experiences, no matter how ordinary.

It ends with an encouragement to take action and an offer from Stardom Books to help write and share your story.

Transcript

The Most Valuable Advice Revealed :Transform Your Marketing Strategy

If you cornered me on a dark street, pulled out a knife and demanded that I reveal the most powerful secret to marketing that I know, I’d go with telling your story and being authentic.

“Tell your story and be authentic” is hardly a secret. I’m sure you’ve noticed it’s a line that influencers, gurus, and magazines like Forbes always trot out.

I suspect it’s something they say to seem wise and up-to-speed with current marketing trends. It’s an easy thing to say. Why am I still picking it as my answer to your question? Because done right

It is THE most powerful thing you’ll do for your business or profession. Influencers, gurus, and Forbes are right.

Regardless of what you do, a story well told will make you unforgettable, let you build a tribe of loyal customers, and profit hand over fist while remaining a relatable human being to your audience.

But, there’s a reason we’re not drowning in excellent storytelling by brands, businesses, and individuals.

It’s tough to tell your story, to be entirely out in the open about your life, and to be vulnerable and authentic while still being able to ignore the haters.

Impostor Syndrome

It’s the idea that you’ve only succeeded due to luck rather than your talent, qualifications, or hard work.

It’s the incessant feeling that you don’t belong. So, when it comes to telling your story, why bother?

Meaning, who cares about your story?

Well, the good news is that almost everyone feels that way. According to the International Journal of Behavioral Science, about 70% of people are suffering from impostor syndrome.

What’s even worse is that impostor syndrome has many faces, and because of that, it can be hard to recognize it most of the time.

Perfectionism, for example, is where you set extremely high expectations for yourself. Even if you meet 99% of your goals, impostor syndrome will tell you you’re still a failure. You know what I mean? Or it may leave you feeling that you need to be an expert – meaning before you start a project, you need to collect every piece of information and obtain every possible certification, and so on.

Another thing that plagues even the most talented people is when they suddenly have to struggle or work hard on something. Because playing the piano is easy, for example, picking up Java programming should be just as easy.

There are many more examples. But the point is that these thoughts stop you from sharing your story, or even if you somehow force yourself to do it, your story comes out stifled, unnatural and completely inauthentic.

The thought that you’re just not enough

Next, there’s the close cousin of impostor syndrome – The thought that you’re just not enough.

That little voice inside your head that says: “There are people who have it way worse than I do, so why should they care?” Or the complete opposite: “Who am I to tell my story, when there are people who are so much more successful than I am?”

There could be a bunch of reasons for that. It could be some of your hidden core beliefs running the show. Perhaps your inner voice is judgemental, or people around you are overly critical of you.

It could be a number of those things or none of them, but as far as you being able to share your story and do it the right way (and to be able to reap the benefits), here are the things that work.

First, understand that it’s perfectly fine to be normal, average, or regular. This means that many people think something huge – bad or good – needs to happen to have a reason to share their story.

Nothing could be further from the truth. If you’re not miles ahead of your audience and are perhaps only one step ahead on a certain journey (for example, if they haven’t figured out how to pick a product to sell on Amazon, but you have three successful products selling), that makes you much more relatable and your story will have a much bigger impact than if you were this God-like figure.

Give up your impostor syndrome – Most Valuable Advice 1

The best way to beat it is to acknowledge and put the thoughts in perspective. For example, if you’re worried that you can’t give people advice on writing copy because you haven’t written a single persuasive line well, what about when you persuaded your parents to buy you a bike?

Tell that, and it’ll be better than 90% of what the so-called copywriting experts are doing. Remember that people who are lucky enough not to feel like impostors are no better, no more capable, and no more talented than you.

Find your voice, and don’t be ashamed of it – Most Valuable Advice 2

People will appreciate you for who you are, and those that don’t, do you want to work with them anyway?

It’s your playground, your game, and you make the rules.

The side benefit is that the more you do it, the more you’ll connect with your authentic inner voice and help you organize your own inner story about what happened to you throughout your life.

Building your tribe around your story -Most Valuable Advice 3

This goes beyond “having an email list, ” a “following,” or whatnot. Once you connect with people over your story – that you tell unapologetically and sincerely – that bond goes deep.

I still follow some people from years back whose stories resonated with me. You can’t buy this with money.

Once you have that, It’s the most impenetrable edge you’ll ever have in any marketplace.

Get started. Action breeds motivation and momentum.

If you are pumped up to share your stories, insights, perspectives, and knowledge in a book, visit stardombooks.com, and let’s do this project together.

We may have an open spot to take in new clients for our Star Author Program, where we deploy our team to guide you, support you, and even write your book for you.

Just reach out to any of us at http://www.stardombooks.com , and let’s begin our book. Until then, keep smiling, believe in yourself, and get all the best things in life.

Is Book Writing A Good Strategy For Me Or Not?

Calling all visionary thought leaders, experts, entrepreneurs, CXOs, Doctors, Professionals, Consultants, Coaches & Specialists for immediate action.

Don’t miss a chance to revolutionize the way you express yourself to millions around the world.

Find out whether book writing strategy is a game changer or dud for you!

Act swiftly and propel your career to meteoric heights with the power of the written word.

Its free and it’s 20 minutes 🕐

https://stardombooks.com/ss

Follow Us For More Updates

Aug 4, 2023

Publishing

Why every startup founder must write a book

Why Every Startup Founder MUST Write a Book | Ignite Your Startup’s Growth

Summary

In this training, Raam Anand, Chief Editor and Publishing Director at Stardom Books, presents compelling reasons why startup founders should write a book.

He emphasizes that a book establishes them as thought leaders, enhances fundraising prospects, and serves as a powerful marketing tool.

Raam showcases successful entrepreneurs and their books as examples of how writing can boost personal branding, drive customer engagement, and elevate a startup’s reputation.

He addresses common concerns and highlights the support available at Stardom Books to help founders become published authors without compromising their primary focus on building their ventures.

The training encourages founders to take action now and explore the possibilities of becoming influential and well-known authors to spread their message to the world.

For More Details : www.stardompublishing.com

Ignite Your Startup’s Growth: Discover the Game-Changing Benefits of Writing a Book

Transcript

If you’re a startup founder, I’m sure you’ve got a lot on your plate. Building a company, managing a team, and always staying one step ahead.

But today, I want to talk about something you might not have considered in your roadmap to success. And that, my friends, is writing a book.

Now, you might be thinking, ‘What? Write a book? I barely have time to write emails!’ But hear me out; there’s a reason why successful entrepreneurs like Eric Ries and Blake Mycoskie penned down their thoughts.

Writing a book, especially a non-fiction one, can establish you as an authority in your field.

Imagine your potential customers reading a book where you discuss your industry’s ins and outs, offer valuable insights, and share your startup journey, the highs, the lows, and how you navigated it all.

That’s a different level of connection right there.

Hi, my name is Raam Anand, and I’m the Chief Editor and Publishing Director at Stardom Books United States and India.

Well, it’s no secret that we trust experts.

We trust people who ‘wrote the book on it’— I mean, quite literally in this case.

Position yourself as an authority in your field| Write a book now

By writing a book, you’re not just telling people you know your stuff; you’re showing them. And that has a huge impact.

Take the case of Guy Kawasaki. His book, ‘The Art of the Start,’ didn’t just establish him as a thought leader in the startup world and helped countless entrepreneurs navigate their own startup journeys.

So, if you want to stand out, if you want to position yourself as an authority in your field, writing a book can be an incredibly powerful step.

Stick around because right in this training, we’ll see how a book can play a crucial role in fundraising and gaining publicity simultaneously.

Write a book now and gain fundraising and publicity

Now that we’ve discussed how writing a book can establish you as an authority, let’s explore another reason startup founders should consider becoming authors: fundraising and publicity. Ooohhh!

Well, you may already know that 90% of startups fail, and one of the primary reasons is the lack of funding.

Money is the fuel to innovate, grow and thrive.

Here’s where a book can make a big difference. When investors see you’ve written a book, it’s not just about seeing you as an authority.

They also perceive you as someone who is committed, resilient, and an expert who can deliver long-term projects; these are the exact traits they value in founders they fund.

Example: Ben Horowitz

Let’s take Ben Horowitz, the co-founder of Andreessen Horowitz, for example.

His book, ‘The Hard Thing About Hard Things,’ has established him as a thought leader and put his venture capital firm on the map, attracting potential investors and entrepreneurs.

And then there’s the publicity, of course. A book opens doors to interviews, podcasts, speaking engagements, conference keynotes, tv shows, radio shows, and more.

It’s a publicity engine that keeps on giving. Your book becomes a unique pitch for your startup, a conversation starter, and a platform to share your vision on a global stage.

Think of it this way: Every bookshelf your book lands on, every Kindle it downloads to, is another opportunity for your startup to be discovered.

Marketing

Now, let’s talk marketing. A book is a timeless marketing tool in a world where digital marketing strategies often come and go.

But how does it benefit your startup?

Let’s explore. A book is a lot like a startup. It’s a product that needs to be marketed, and when done right, it can bring incredible exposure not just to you as an author but to your startup as well.

It puts your brand’s name out there. It’s a 200-page ad that brings credibility, something that a typical ad campaign can need help to deliver, hands down.

Example: ‘Delivering Happiness’ by Tony Hsieh

Here’s an example, ‘Delivering Happiness’ by Tony Hsieh, the late CEO of Zappos. It’s more than just a book; it’s a manifesto on company culture and customer service.

It helped shape Zappos’s brand identity and boosted its customer base. The book also helped Tony recruit some of the best talent for his company.

But that’s not all!

Customer Engagement

A book can also drive customer engagement. It helps your audience understand your vision, the problem you’re solving, and the values your startup stands for.

It can inspire your customers to become your brand advocates, leading to organic growth.

Sales

Let’s remember sales. Having a book gives you an extra product to sell or give away. It could be a free add-on to your existing product, an exclusive item for your loyal customers, or a tool to attract new leads.

Many of our authors have successfully used their books as a lead-generation strategy.

Personal branding and Reputation

Now that we’ve seen how a book can be an ultimate marketing and sales tool for your startup let’s talk about something just as crucial—personal branding and reputation.

Writing a book doesn’t just boost your startup’s brand but also enhances your brand.

It sets you apart as an entrepreneur and positions you in a very unique way.

This reputation is not just valuable; it’s vital in today’s competitive startup ecosystem, right?

Example: Reid Hoffman, LinkedIn Co-founder

For example, consider Reid Hoffman, LinkedIn Co-founder. His book, ‘The Startup of You,’ reinforced his reputation as an entrepreneur who deeply understands networking and career development.

His personal brand became synonymous with professional networking, which elevated LinkedIn’s brand to a whole new level.

A strong personal brand leads to extraordinary trust.

When people trust you, they’re more likely to trust your startup. Do business with you.

This can lead to better investor relations, more customer loyalty, and even attract top talent to your startup.

And it doesn’t stop there. Your personal brand and the reputation that comes along with being an author can make your startup stand out in a crowded market.

You become not just another startup founder but an author, a thought leader, and an influencer who runs a great startup.

Hope you like this training. And, as we wrap up our final segment, we’ll discuss overcoming obstacles and why becoming an author is essential now rather than later.

Conclusion

So far, we’ve talked about why as a startup founder, writing a book can do wonders for you and your venture and how this one powerful strategy and weaponize you. But I hear you say, ‘Raam, I’m not a writer,’ or ‘I don’t have the time.’

Well, you know what? You’re not alone, and there ARE solutions to these problems.

Consider working with a publishing house and mentors who specialize in helping entrepreneurs tell their stories.

Write your book now

At ‘Stardom Books’ we provide a team of writers and editors who collaborate with you to extract your insights and experiences and turn them into an engaging, compelling book.

You don’t have to be a wordsmith or carve out massive chunks of your already-packed schedule.

With the proper support and dedicated and trained publishing experts, you can become a published author without compromising your primary focus – building and growing your startup.

And here’s the thing, there’s no better time than now. The business world moves at breakneck speed, and the story you can tell today may inspire, engage, and attract people to your startup in ways you can’t even predict.

So don’t wait for that day when you think you’ll have more time.

‘Someday’ has a terrible habit of turning into ‘never’.

Take the plunge now. Start your journey of becoming an internationally published author today. Let me help you.

Website Details – 183 FIRST-TIME AUTHORS ARE WRITING THEIR BOOKS WITH US JUST THIS QUARTER!

To explore how you can use our resources and create a compelling book from scratch, head over to our website, www.stardombooks.com

Check out our book writing and publishing programs. It’s your time to become even more influential, famous, and well-known and spread your message to the world in a big way.

Thank you for watching this training. I hope it was useful for you, and I’ll see you on the other side!

Book Writing Workshop | Write a book now !

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp.”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers.

You can do it too from scratch even if you have never written before.

For More Details : www.stardompublishing.com

Follow Stardom Books For More Updates

Jul 20, 2023

Publishing

Why every doctor must write a book

Ready to take your medical career to the next level?

Summary

Write a Book as a Doctor and Witness Transformative Benefits.

In this video, Raam Anand, the chief editor at Stardom Books, explains why writing a book is an excellent way for doctors to establish themselves as thought leaders.

Writing a book can establish a doctor as a thought leader, a testament to their knowledge, expertise, and commitment to their field.

It allows them to share their perspective on medical practices, patient care, and the healthcare system, impacting a global scale.

This not only impacts their field but also moves their career and brand.

Finally, he provides advice on how to get started with a book-writing project.

Transcript

Hello and welcome!

You’re here because you’re a doctor, a lifesaver, a person who has dedicated their life to healing and caring for others.

But today, have you ever considered writing a book?

Before you say, ‘Well, I’m not the next Michael Crichton,’ hear me out. I’m not talking about writing fiction but a non-fiction book about your field, experiences, and knowledge. And there are some compelling reasons why you should consider this.

Firstly, writing a book establishes you as a thought leader. It’s a testament to your knowledge, your expertise, and your commitment to your field. It says, ‘I’m not just practicing medicine; I’m contributing to its growth and evolution.’

Think about Dr. Atul Gawande. Not only is he a renowned surgeon, but he’s also known for his books like ‘Being Mortal’ and ‘The Checklist Manifesto.’

His books have been instrumental in sparking essential conversations about healthcare. In doing so, he’s established himself as a leading voice in the medical field, all thanks to the power of authorship.

Writing a book gives you a unique platform to share your perspective on medical practices, patient care, and the healthcare system. It allows you to move beyond the walls of your practice and make an impact on a global scale.

But it’s not just about impacting your field. It’s about moving your career, your brand.

Let’s dive into another compelling reason to consider authorship – enhancing your brand and reputation.

You see, writing a book does something incredible for your image. It positions you as a doctor and an authority in your field.

People begin to recognize you as someone who’s practicing medicine and contributing to its body of knowledge. And that’s a big deal.

Example : Dr. Andrew Weil

Consider Dr. Andrew Weil, a pioneer in integrative medicine. His books, like ‘Spontaneous Healing’ and ‘Healthy Aging,’ have revolutionized how we think about health and wellness and established him as a trusted expert. And it’s not just patients who benefit. Other healthcare professionals, researchers, and policymakers start to see you in a new light.

And this reputation?

Geographical boundaries do not confine it. As an author, you become a part of an international conversation. You share your ideas, work, and voice with the world.

But here’s the fun part. Reputation has a domino effect. It opens doors to speaking engagements, media interviews, and collaborative opportunities. It enhances your professional standing and helps you reach a wider audience. Sounds great.

So, we’ve already touched on how writing a book can establish you as a thought leader and boost your brand and reputation. But guess what? The perks continue beyond there.

A book can also be an incredibly powerful marketing tool.

In the medical field, it can be challenging to stand out. There are countless qualified, dedicated doctors, all striving to do their best for their patients. But, by becoming an author, you give yourself a distinguishing factor.

Your book becomes an extended business card, a tangible showcase of your expertise that sets you apart.

Example: Dr. Mehmet Oz

Let’s take Dr. Mehmet Oz, for example. Thanks to his bestselling books, including ‘You: The Owner’s Manual,’ he has reached a global audience, hosted his own TV show, and influenced health practices worldwide.

Think of your book as a silent PR agent, working round the clock. It’s out there, promoting you and your ideas, even when you’re busy with your patients. It’s spreading your name and brand to places and people you may have yet to reach otherwise.

But it doesn’t just attract attention; it can also attract new patients or clients. Providing valuable, easy-to-understand information can help potential patients feel more confident in their healthcare decisions. They already know your expertise and your approach even before they step into your office.

But you know what?

Writing a book is not just about marketing. It’s also about sharing your knowledge and educating others.

Being a doctor, you have a wealth of specialized knowledge. But sometimes, that knowledge can feel locked away, accessible only during appointments or conferences. Writing a book can change that. It allows you to share your insights with a much broader audience.

Example 2: Dr. Paul Kalanithi

Take Dr. Paul Kalanithi, for instance. His book ‘When Breath Becomes Air’ gives us an extraordinary glimpse into life, death, and what makes life worth living from the unique perspective of a neurosurgeon and a patient. It educated countless readers and sparked meaningful conversations about mortality and the meaning of life.

By writing a book, you can help demystify complex medical information. With knowledge and understanding, you can empower your readers, be they patients, caregivers, or even fellow medical professionals.

But it’s not just about the readers. By putting your knowledge into words, you also cement your understanding. It’s an opportunity for introspection, to reflect on your experiences, practice, and lessons learned.

Now, I know what you might be thinking: ‘But I don’t have the time or the writing skills to publish a book!’ Well, don’t worry. Let’s now tackle those concerns head-on because your journey to authorship is closer than you think!

So far, we’ve covered a lot of ground in this journey to authorship. We’ve explored how writing a book can elevate you as a thought leader, boost your brand, act as a powerful marketing tool, and allow you to share your valuable knowledge. But there’s a question lingering in the air, isn’t there? ‘How do I find the time or develop the writing skills to write a book?’

Well, first, you need to know that you’re not alone in this journey. Some resources and professionals specialize in helping busy individuals, just like you, write their books.

Example : Dr. Henry Marsh

Let’s take Dr. Henry Marsh as an example. As a renowned neurosurgeon, he led a busy life. Yet, he managed to write his bestselling book, ‘Do No Harm,’ with the help of professional writers and editors. His book provides a stunningly honest account of his experiences and has been a beacon of knowledge for readers.

Becoming an author doesn’t mean you have to be glued to your laptop for hours, wrestling with words. Professional writers and editors can help bring your ideas to life. They work with you, understanding your voice and vision and crafting a book that truly represents you.

You’re not just a doctor but a fountain of unique experiences and insights that can make a difference. And the world needs to hear your voice.

So, if you’re ready to take the next step on this exciting journey, head to www.stardombooks.com.

Explore our book writing and publishing programs to guide you from ‘doctor’ to ‘doctor and author.’ Let’s show the world what you’ve got to offer.

At Stardom Books, you can get the help and support of our highly trained and professional publishing team to plan your book correctly, find the right topic, create it, edit it, put a stunning cover together, and publish your book internationally.

Of course, we also take care of marketing and distribution. And yes, you CAN become an internationally published author, EVEN if you have never written a book before or don’t have time, because you can leverage our publishing team and resources.

So, go ahead and log on to www.stardombooks.com, get some background information, and schedule a free call with our publishing advisor to discuss your book idea today.

Book Writing Workshop – Write Your Book Now!

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp.”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers.

You can do it too from scratch even if you have never written before.

Find Out More

Follow Stardom Books For More Updates

May 17, 2023

Publishing

How to choose the right topics for your book in under 10 minutes

Summary

In this video, Raam Anand talks about four big ideas to help find the right topic for a book, video, movie, or social media in less than 10 minutes.

The first idea is that knowledge does not equal a book. It is not a requirement for an author to have expertise in the topic of their book.

They can bring in other people’s knowledge, cite other authors, and cite research.

The second idea is to think about challenges and aspirations. This will help to gain clarity on what the core message of the book should be.

The third idea is to focus on the core message.

The fourth idea is that your topic is not equal to a personal journey.

It’s not about your journey, but your journey is essential when delivering these messages.

For more information, you can visit www.stardombooks.com and download the one-page blueprint.

Transcript

Hi there. Welcome back.

Raam Anand here once again, and today’s topic is about finding the right topic for your book, for your video, for your movie, and for your social media.

How do you find the right topic in less than 10 minutes?

All right.

So, people have always asked me about this. When I ask people about, you know, why they have not written a book yet.

Most people think they need to have the right topic to write on or start thinking about their book’s topic.

So, this will get them into a spin. And sometimes, they get confused; sometimes, they get overwhelmed. So that’s why most people don’t even attempt to write a book because they need clarification on their topic.

Discover the 4 big ideas Now

In this video, I want to share four big ideas to help you clarify your topic.

On how to zoom in on your topic and find out what exactly will be your topic that you want to talk about.

✅First Idea

Your knowledge not equal to your book

Your Knowledge ≠ Your Book

Most people make or have this idea or need clarification about their book.

They think, what kind of knowledge do I have to write a book about, or have I gained enough ability to write a book and then try to equate their expertise to their book or topic, which needs to be validated.

It doesn’t have to be that way because there are many instances and many examples where you can go and bring other people’s knowledge into your book, not I’m not talking about plagiarism or copying content from the Internet.

There are ways to do that.

For example

You could become a reporting expert by citing other authors in your book, bringing in expert material for an additional chapter, or doing what is referred to in the publishing industry as references and citations. You can cite other books, topics, experts, and research to bring all of these into your book. It also gives you the chance to be an expert on something other than the actual topic as you can bring expertise from different people, industries, and ideas and present them in your own way; you could also give your own twist to the material.

Example – Seven Habits of Highly Effective People by Stephen Covey

If you look at the book Seven Habits of Highly Effective People by Stephen Covey and when he lists the seven habits, the first habit is being proactive, for example.

None of these own habits are something that you already didn’t know. But Stephen did a brilliant job of putting all these seven habits together and also citing research, bringing in expertise, and giving his frameworks and twists and ideas and references and examples, plus stories, anecdotes, and personal experiences.

All this form a very enriching experience for the reader. So that is how you think about your topic.

It’s not that what you already know should become a topic, or on the other side of the spectrum, it need not be only about what you or it may not be about everything you know.

It could be something you know how to do, or how to explain it to someone else; it could be divided up into sections or segments.

Each stage could become its book, for example.

✅Second Idea

The second big idea that you need to think about, especially if you are a first-time author, is thinking

about challenges and aspirations.

What do you mean by that challenge and aspiration?

Write them down.

So please take a sheet of paper and divide that sheet in half and on the left side.

You write all about the most significant challenges you are facing right now in your business, your profession, or your life.

what are the challenges that you are facing?

May be you need help with your message.
Struggling with marketing.
You may want more people to walk into your business.
You need lead generation.
You may want to get into the media.

So, what are the things that are a bottleneck in your business right now?

Make a list of all these problems, issues, concerns, and challenges you are having in your life, your work life, or your business right now.

It could be a profession also. On the other side:

Write down all the aspirations that you want or have for yourself for the next five years, ten years on the other side of the sheet

Maybe you want to become the thought leader in your industry
You may start your seminar by attracting thousands of people from all over the world.
Need to expand your business into new geographies.

These are all aspirations. So, your daily activities are all about reaching those aspirations.

All right.

You are solving these problems and achieving these aspirations. And that’s what should be, you know, your daily activity. And this is how motivation works, my friend; your inspiration should always be connected with you solving your issues and going towards your aspirations.

The connecting link between these two is your motivation, right?

This is what helped you get out of bed in the morning every day, right?

So, when you have clarity on your challenges, when you have clarity on your aspirations, you gain clarity on your topic.

You know exactly what you must do daily, right? That will propel you.

Do that to reach those aspirational levels and get another sheet of paper; divide the same sheet at the end, that sheet paper in the same way, and this time write down all the challenges your audiences are facing.

Multiple audiences want each and every group of people you want to reach, or you’re already serving; make a list of all their challenges, problems, and issues, and on the other side, make a list of all the aspirational values.

What do they feel is important?
What are their values?
What do they seek to learn?

So these things come from another side and another perspective.

Now we have your goals and aspirations and your audience’s goals and aspirations.

Your core topic is a blend of these two, in alignment with these two.

That’s where we are getting to Point number three.

✅Third Idea

_{Topic = Core Message}

Your topic will be your core message.

You don’t need to go through a course to find your topic. This is what you need to do.

This exercise will help you gain very good clarity on what is your core message.

What do you mean by that?

Your core message is what is it you:

Are known for?
Want to be known for?
Your life’s work is all about?

Why do you want to :

Teach?
Demonstrate?
Start a movement on?
Warn people about?

The areas that you want to lead people, where you want to lead, people from, from where they are to where they need to go?

This is your core message, my friend. The sail of this show will help you take yourself and people from point A to point B; the sail of the ship is your core message.

So now you know, when you understand your core message, what do you want to be known for?

And many people overthink this idea and complicate matters.

It is straightforward.

What is it that you are aware of you want to be known for?

What do you know, and what else can you bring in?

You may need additional skills and additional knowledge.

That’s fine.But now you have your core message that will be a topic for your book and your videos.

Follow a blog post for your social media content so that once you have your core message, the idea can be broadcast in many different formats: videos, books, blog posts, and podcasts.

It could take different forms, but they all return to your core message. Just for the sake of examples, you go and observe people in your industry.

Go and observe people who will become big influencers in some of the topics. They all have the core message; whatever they talk about, they come back to the core message, which makes them unique, and don’t worry; you have your core message too.You are as unique as your fingerprint, my friend.

Importance of Finding Core Message for the topic of your book

So, finding out this core message is going to be a very important and exciting, and fun thing to do because once you have the handle on your core message,

You can write multiple books on it
You can make videos on it, can talk about it.
You can speak on stage
You can do all sorts of things to help you become an authority and an influencer in no time.

✅Fourth Idea

Next one, The last one. Your topic is not equal to your journey.

Your Topic ≠ Personal Journey

What do I mean by that?

See many people have this confusion when I ask them about their book. Like when have you written a book?

Many people think I’m referring to their biography or their journey.

People have minimal attention spans and want to avoid a long winding story or a narrative about anybody. No, I don’t think anyone wants more—my personal story except for my captive audience who already know me.

All right, so maybe you are someone you are a celebrity. You already have a huge fan following; millions of people follow you. Then it makes sense to focus on your personal journey because they want to know your fans and your personal journey.

If not, with this, 99.9% of all the other people in the world.

Your topic is not your personal journey

Your book, videos, messaging, blog posts, websites, and courses are not about your journey; the focus is not on your personal experiences.

To me, it is about your audience. Make that shift or shift that focus from yourself to your audience, which will change your perspective like anything.

What is that?

What does your audience want to know that has to go into your book?
What do your viewers like to learn that has to go into your video, that has gone to a podcast, that has to go into a blog post?

So that’s when you start getting more engagement. It’s not about your journey, but your journey is essential when delivering these messages.

Because when you add to a personal story and your core message that has humanized the entire core message, that can bring your personality into a core message that will make your book an exciting read.

And this is how we work at stardom books, where we help first-time authors create their core message and then have them write and publish their books internationally.

Conclusion

If you would like to more, if you would like to know more about how we work with first-time authors and help them not only publish, create, and publish their books but also start with these zero steps, the level zero, build a strong foundation and figure out this.

The core messaging, the goal for the book, the plan from the author, and all these layers upon layers of improvement. Until you get to a stage where you feel confident to write a book, you take the help of trained experts to put it together.

Writers, experts, publishing experts and editors, and all these. The entire team will work with the authors, first-time authors, because they need all these resources.

So, if you would like to explore this possibility and understand your core message,bring it out in a big way.

Head over to www.stardombooks.com and start by downloading the one-page blueprint available there.

Get started there, download the blueprint, and one day we’ll also be writing and publishing your book.

Thank you.

✅Book Writing Workshop

Have you not written a book yet?

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level.

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.

For More Information: www.stardompublishing.com

Follow Stardom Books For More Updates

►Facebook: https://www.facebook.com/stardomalliance

►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

►Twitter: https://twitter.com/raamanand

►Instagram: https://www.instagram.com/raam.anand.stardom/

►YouTube: http://www.youtube.com/user/infoyogis?sub_confirmation=1

Apr 18, 2023

Publishing

How to go from UNSEEN to becoming an authority influencer!?

Summary

This video is all about helping you to go from the UNSEEN to becoming an authority influencer.

It outlines a 9-step, 3-phase Authority Influencer Roadmap, which helps experts, entrepreneurs, specialists, professionals, or thought-leaders gain more influence, authority, reputation, personal branding, and more from becoming an influencer in their niche.

The three stages of this roadmap are PLAN, BUILD, and LAUNCH.

The PLAN phase includes three steps for gaining clarity and understanding the specific audience you want to reach with your core messaging.

The BUILD phase involves creating an influence model, engaging content across various output formats, repurposing, summarising, and creating social assets, marketing assets, and list building.

The LAUNCH phase is about creating and publishing your own book, as it is an effective way to reach your specific audience and increase your influence.

To learn more about this model and get free training, visit www.authority-influencer.com and grab the free 1-page PDF roadmap and video training.

Transcript

Hey, welcome back to another video.

This time it’s extraordinary because we will explore how to go from being UNSEEN to becoming an authority influencer.

This is part of my 9-step, 3-stage Authority Influencer Roadmap.

It’s essential because most experts, entrepreneurs, specialists, professionals, or thought-leaders spend much time mastering their skills. They ignored getting the recognition they occasionally deserved, making them UNSEEN, under-recognized, and unknown experts.

This video is going to change all that.

Let’s get straight to the point.

The three stages to follow are

PLAN
BUILD
LAUNCH

Following this roadmap will gain more influence, authority, reputation, personal branding, and more from becoming an influencer in your niche.

Phase 1

The first phase is planning, where you plan to enhance your influence.

There are three steps in this phase

Getting in the Game.
Circle of Influence
Crafting Your Core Message.

This exercise is about gaining more clarity on your current situation, identifying the specific audience you want to reach, and then focusing on your core messaging that resonates with that audience.

It’s like finding the alignment and correct balance between your goals and your audiences’ goals, problems, and aspirations.

Phase 2

Phase two is all about building upon the clarity gained in phase one.

This includes creating your influence model, an outline for your core message, and highly engaging and compelling content across multiple output formats, and then repurposing, summarising, and creating social assets, marketing assets, list building, and so on.

Something that will get you out there and spread your message to the world in a big way.

Phase 3

Phase three is the most exciting because it starts with creating and publishing your own book!

Writing a book is a fantastic strategy if you want to become a top influencer and an authority in your industry.

With a book, you can reach your specific audience and make a better impact.

Once you start making your impact, your influence goes up, fueling your growth and effectiveness.

That’s why I call this “The 90-Day Authority Influencer Roadmap” It’s potent, but the problem is you must know and learn to go through each phase of this 9-step process.

So, to learn more about this model and get free training, go to www.authority-influencer.com

Visit the website, grab the free 1-page PDF roadmap, and get the video training on how to use it, again for free.

Book Writing Workshop

Have you written a book yet?

Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”

The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.

This is advanced, high-level .

Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.

For More Information: www.stardompublishing.com

Follow Stardom Books For More Updates

►Facebook: https://www.facebook.com/stardomalliance

►LinkedIn: https://www.linkedin.com/company/stardom-alliance/

►Twitter: https://twitter.com/raamanand

►Instagram: https://www.instagram.com/raam.anand.stardom/

►YouTube: http://www.youtube.com/user/infoyogis?sub_confirmation=1