Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a comprehensive book on breaking away from the competition and creating new uncontested market space.
Blue Ocean Strategy is the best business book to read for entrepreneurs.
It provides an in-depth overview of the concept of the “blue ocean” and introduces the analytical tools and frameworks needed to implement the strategy.
It shows the reader how to find new markets across industries and how to expand their customer base.
Furthermore, it discusses the organizational hurdles to implementation and provides strategies and tactics to overcome them.
Transcript
Best business books of all time – Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne is a ground-breaking book that challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
The authors argue that successful businesses can succeed not by battling competitors but by creating “blue oceans” of untapped new market spaces ripe for growth.
Let’s look at the Structure and Outline:
The book starts with the Introduction, which sets the stage and explains the concept of the “blue ocean” as a new, uncontested market space.
Part One: Blue Ocean Strategy
Presents key concepts and tools of the blue ocean strategy. This part is divided into chapters exploring different aspects of the blue ocean strategy.
A. Creating Blue Oceans
Introduces creating new market spaces, not fighting in crowded marketplaces.
B. Analytical Tools and Frameworks
Discusses the strategy canvas, the four actions framework, and the eliminate-reduce-raise-create grid as practical tools to create a blue ocean strategy.
Part Two: Formulating Blue Ocean Strategy
Provides detailed guidance on how to implement a blue ocean strategy. This part is broken down into chapters, each discussing a step of the implementation process.
A. Reconstruct Market Boundaries
– Describes finding new market spaces across alternative industries and strategic groups.
B. Reach Beyond Existing Demand
– Discusses expanding the customer base to reach non-customers.
C. Get the Strategic Sequence Right
– Addresses the correct sequence of actions to ensure business viability.
Part Three: Executing Blue Ocean Strategy
Discusses organizational hurdles and how to overcome them.
A. Overcome Key Organizational Hurdles
– Presents tactics to manage the cognitive, resource, motivational, and political hurdles that hinder execution.
B. Build Execution into Strategy
– Emphasizes the importance of execution as a part of strategy development.
Conclusion:
It wraps up the key concepts and calls the reader to action to create their own blue oceans.
Techniques, Strategies, and Tactics Used in Blue Ocean Strategy
Real-World Examples: Kim and Mauborgne use a plethora of real-world examples from various industries to illustrate their points, helping to ground the theory in practical reality.
Clear Frameworks: The authors present clear, actionable frameworks and models, such as the strategy canvas and four actions framework, which readers can use to apply the blue ocean strategy in their own contexts.
Engaging Narratives: The authors use storytelling to make complex strategic concepts engaging and easy to understand.
Research-Based Content: The book is based on a decade-long study of 150 strategic moves spanning 30 industries over 100 years, lending credibility and substance to the author’s arguments.
In writing this book from scratch, it’s clear that the authors began with extensive research to back up their claims.
The ‘blue ocean’ idea is introduced early on, with each subsequent chapter building upon this concept and providing more detail and practical application.
This systematic, layered approach, combined with engaging writing and actionable advice, is likely how the book was conceived and written.
Book Writing Workshop – Write Your Book Now !
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers.
You can do it too from scratch even if you have never written before.
Hiring a ghostwriter is the worst way to write your book.
Writing your book provides unique and lasting rewards!
Hiring a ghostwriter is a viable option for some people, but consider the opportunity of writing your own book and enjoy the personal growth, creative expression, and sense of accomplishment that comes with it.
Look no further than Stardom Books for free help and support on your journey toward writing and publishing your own book.
Get in touch today and get ready to reap the rewards!
Transcript
Why is hiring a Ghostwriter the worst way to write your book?
This is a subjective perspective that may overlook the value of personal involvement and creative expression in the writing process first of all.
Hiring ghostwriters can be a viable option for some individuals, it’s essential to recognize that there are alternative “best practices” to writing a book that offers unique benefits.
Many successful authors have achieved their literary accomplishments by personally writing their books, allowing their authentic voice and unique perspective to shine through.
This personal touch can powerfully resonate with readers and create a stronger connection.
Writing your own book allows you to have complete creative control, express your unique ideas and experiences, and develop your writing skills, which can be a fulfilling and empowering process in the long run.
Hiring ghostwriters is like buying degrees to hang on the wall. You won’t feel connected and proud of it anyways.
It’s essential to consider the value of the journey and personal growth that comes from actively crafting your own book.
If you believe hiring ghostwriters is the only way to write your book, you may miss out on the opportunity to :
Develop your writing skills,
Express your authentic voice
Experience personal growth through the writing process.
On the other hand, if you shift this belief and choose to write your book, you can enjoy the benefits of
Personal involvement
Creative expression
The sense of accomplishment that comes with completing a project that is uniquely yours.
Remember that writing your own book can be a fulfilling and empowering journey that allows you to leave a lasting impact on readers through your unique perspective.
Conclusion
Get help and support on this, do not hesitate to speak to one of our highly trained publishing advisors .
All you have to do is log on to www.stardombooks.com and click the button to schedule your call.
This video explores the reasons why published authors often receive more respect than self-published authors.
Validation and quality control from a rigorous selection process
Expertise and resources from publishers
Credibility and prestige from being published by a known house
Reach and distribution
Marketing and promotion
These are all factors that contribute to the higher recognition of published authors.
Although self-publishing has opened up opportunities and is an achievable option for many, Stardom Books can support authors to explore their publishing options with the help of trained advisors.
Log on to www.stardombooks.com to schedule your free call and discuss your book idea.
Transcript
Hello everyone!
Welcome to today’s video, where we’ll explore why published authors are often respected and held in high regard instead of self-published authors.
There’s an ongoing debate about the merits of traditional publishing versus self-publishing in the world of writing and publishing.
Let’s explore critical points that shed light on why published authors often receive greater recognition.
No. 1: Validation and Quality Control
One of the reasons published authors are respected is the validation they receive from established publishing houses. This involves a rigorous selection process, with professional editors and literary agents reviewing manuscripts.
At Stardom Books, we go even deeper with a thorough book conceptualization process with first-time authors. This process ensures a certain level of quality control, as publishing houses invest in the author’s potential and their work.
No. 2: Access to Resources and Expertise
Published authors often benefit from the resources and expertise offered by publishing houses. These resources include publishing advisors, professional editors, cover designers, marketing teams, and distribution networks.
Working with industry professionals can significantly enhance a book’s overall quality and marketability. It demonstrates that experienced professionals have recognized and supported the author’s work.
No. 3: Credibility and Prestige
Being published by a reputable publishing house lends credibility and prestige to an author’s work.
Readers, bookstores, and literary circles often regard authors published by a publisher as having undergone a selective process and having their work recognized by established industry gatekeepers.
This recognition can increase visibility, media coverage, and access to larger platforms, further enhancing the author’s reputation.
No. 4 : Is Reach and Distribution
Publishers offer authors broader reach and distribution channels. Established publishing houses have well-established distribution networks that can ensure wider availability of their books in physical stores and online platforms.
This broader reach allows published authors to connect with a larger audience, increase their readership, and potentially significantly impact their work.
Now, the most crucial point: Marketing and Promotion
Marketing and Promotion
Publishing houses have dedicated marketing and promotional teams that promote their authors and books. These teams employ various strategies, including book tours, media appearances, social media campaigns, and targeted advertising.
Publishing houses’ additional support and resources can significantly enhance an author’s visibility and audience engagement.
You know,” While self-publishing has opened up opportunities for many authors and can lead to success stories, it’s essential to acknowledge the distinct advantages that published authors often enjoy.
Validation, access to resources and expertise, credibility, reach, and marketing support are among the reasons published authors are respected.
However, it’s essential to remember that the publishing landscape is evolving, and self-publishing has merits and successes. The most important aspect is the quality of the writing, regardless of the chosen publishing route.
Conclusion
If you’d like to get help and support on writing your own book, speak to a trained publishing advisor from Stardom Books.
Becoming a role model is an important process to positively inspire, motivate, and guide the people in our lives. It is possible with some great ideas and strategies.
Leading by example, practicing effective communication, demonstrating empathy and compassion, continuously learning and growing, and being authentic and genuine are just a few of the ways we can become role models.
Writing a book is another great way to reach a larger audience and positively impact those around us. stardombooks.com is the perfect place to help first-time authors get their message out and become role models through the power of publishing.
With commitment and dedication, it is possible to become a role model and inspire others to greatness.
Transcript
We all have the power to inspire and positively impact those around us, so let’s dive into some great ideas and strategies that can help us become the role model we aspire to be.”
Become a role model – Ideas & Strategies
Idea Number 1 – leading by example
It is crucial. Your actions speak louder than words. Show integrity, honesty, and a strong work ethic in everything you do. Whether it’s your personal life or professional endeavors, strive to set a high standard that others can look up to and emulate.”
Idea Number 2: Practice Effective Communication
“This is key to being a great role model. Listen attentively, express your thoughts clearly, and engage in open and respectful dialogue. Encourage others to share their ideas and opinions, fostering an environment of inclusivity and collaboration. Remember, communication is a two-way street.”
Idea Number 3: Demonstrate Empathy and Compassion
“To become a better role model, it’s important to cultivate empathy and compassion. Put yourself in others’ shoes, understand their perspectives, and offer support when needed. Show kindness, empathy, and a genuine interest in the well-being of those around you. Small acts of compassion can have a lasting impact.”
Idea Number 4 – Becoming a role model: Continuously Learn and Grow
“A great role model never stops learning and growing. Commit yourself to lifelong learning and personal development. Stay curious, explore new ideas, and expand your knowledge and skills. Share your learning journey with others, inspiring them to embrace growth and improvement in their own lives.”
Idea Number 5: Be Authentic and Genuine
“Authenticity is a powerful quality in a role model. Be true to yourself, embrace your uniqueness, and let your genuine self shine through. People are drawn to authenticity, and when you’re true to who you are, you inspire others to do the same. Embrace your strengths and weaknesses, and don’t be afraid to show vulnerability.”
“Becoming a better role model is an ongoing journey. It requires self-reflection, commitment, and a genuine desire to positively impact others.
By leading by example, practicing effective communication, demonstrating empathy, continuously learning, and being authentic, you can become the role model others look up to and aspire to be.”
I had saved the best idea for today for the last. It is also a great strategy. This is writing your own book.
Become a role model in 2023
The best way to inspire people by becoming role model is to publish your thoughts, teaching, insights, and perspective in the form of a book. It reaches a large audience and continues to spread your message EVEN when you are not around.
It’s easy, it’s structured, and you can even have it written by a writer — only at www.stardombooks.com.
That’s the place for first-time authors who want to become great role models using the power of publishing.
Talk to a publishing advisor today and discuss your idea in confidence.
✅Book Writing Workshop
Are you an aspiring author or an experienced leader looking to write a bestseller?
Look no further!
stardombooks.com has just launched its Bestseller Bootcamp, the world’s greatest book-writing program for first-time authors, growth-oriented experts.
With this program, you can create and publish your bestseller from scratch, even if you have never written before.
With Bestseller Bootcamp, you can learn the strategies and techniques to write, publish and market a successful book.
Get the recognition you deserve and become an author today!
Don’t miss this once-in opportunity to write your own bestseller and take your career to the next level!
Writing a book does not have to be based purely on personal experiences.
Instead of relying solely on personal stories, writers can focus on teaching, educating, or empowering others by sharing their knowledge and insights on a topic.
Stardom Books encourages authors to think outside the box when writing a book and use research, analysis, and their unique perspective to create engaging stories.
Writers seeking help and support can go to www.stardombooks.com to speak to a trained publishing advisor about their book idea.
Transcript
Many people think about their personal journey when asked about writing a book. There are other ways to write a book, you know?
It’s natural to think that a book must be based on personal experience, but there are many ways to approach writing a book and share knowledge or insights on a topic.
While personal stories can be powerful and engaging, a book can also be based on research, analysis, or insights.
It could be about what you want to teach others or providing expert opinions on specific topics.
Writing a book is like painting a picture; just as a painter has many different colors to work with, a writer has many different approaches to writing a book.
This is how we approach book-writing for first-time authors at Stardom Books.
It’s not only about personal stories but also about sharing knowledge, insights, or analysis on a topic. It’s also about teaching, educating, or empowering others.
Instead of focusing solely on personal stories, think about what unique insights or knowledge you can bring to the conversation.
How can you add value to your readers?
What research or analysis can you share on a topic?
Reflecting on these questions can help you identify opportunities to approach writing a book from a different perspective.
These strategies lift a lot of pressure on first-time authors who think about making their books interesting for the readers.
If you continue to believe that writing a book requires sharing your personal story or journey, you may miss out on the opportunity to share your knowledge or insights on a topic.
On the other hand, if you focus on sharing your unique perspective and insights, you’ll open yourself up to new opportunities and the possibility of making a real impact.
Start thinking about what you want to teach, coach, or educate in your book.
This can be as simple as starting to research and gather information or developing a new angle or perspective on a topic.
Writing a book is about sharing valuable information or insights, so be creative and think outside the box.
Conclusion
If you’d like to get help and support, do not hesitate to speak to one of our highly trained publishing advisors from Stardom Books.
All you have to do is log on to www.stardombooks.com and click the button to schedule your call.
It’s free, and you can discuss your book idea.
Writing a book Workshop
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.
In this video, Raam Anand explains the process of identifying and building one’s circle of influence.
He outlines three action steps: studying one’s audience, understanding their questions and the potential solutions available, and resonating with their problems and frustrations.
He encourages viewers to focus on their core message and to answer the questions posed by their audience.
Furthermore, he advises viewers to investigate competitors, watch out for opportunities, and conduct surveys.
Lastly, Raam provides the website, www.authority-influencer.com , for viewers to download a one-page roadmap and get access to free training on how to become an expert and top influencer in their chosen field.
Transcript
Hi there. Welcome back. Raam Anand here once again from Stardom Books and an Authority influencer.
This video is about identifying and creating your circle of influence.
There are three action steps that I want to teach you in this video.
First of all, let’s define what is a circle of influence
Every person has a circle of influence. Based on their interaction with people, they were based on what they do, their life work, their profession, and their idea about getting other people involved in their business or professional work.
Everybody needs influence, and influence is not obtained overnight. You will have to work for this, work towards gaining more influence and trust.
When you have influence, you gain people’s trust; with faith, you can do business with people. You can interact with people. You can not only do business; you can also build relationships.
Relationships are built on trust. And so now, how do you think about creating this circle of influence?
What three steps are involved that I teach my first-time authors because we work with first-time authors when we think about writing and publishing that book, for example?
So, we need to know what is their circle of influence and how to expand the circle of influence so that they can reach more people, drive more book sales perhaps, or have something as a back end to the book that they need more attention.
So, when you seek attention, you are seeking influence because when you don’t have obvious, you don’t get attention in the first place.
All right.
I have a few ideas here and a few action steps here that I want to share with you today.
1)The first thing about your circle of influence
How to identify a circle of influence is doing this exercise, which is about your audience. When you think about your audience, please think about their problems and frustrations.
What do I mean by that?
When our writers work with our authors, they ask these questions: what is the book’s topic?
What is your core message? And one way, and one of the best ways, to arrive at that is by understanding your audience.
It’s not just the psychographics and demographics of, you know,
Where do they live and what is their age group.
What is that gender?
What is that mix and all these things?
It is also essential to understand:
What are their problems?
What keeps them awake at 3 AM?
What issues are they trying to handle right now?
What are their biggest concerns right now?
What causes frustration for them?
What are they struggling with in their life, in their profession?
It could be in their business. It could be what they’re trying to solve and going through that.
The pain point if you want to call it that way, make a list of all these pain points so that you have a better and deeper understanding of your audience.
2) Think about what are the questions they are asking right now
What do I mean by that?
Very simple.
When you go to Google or your favorite search engine, you start typing, how to do. And suddenly, Google will start giving you how to do something based on your previous search based on your track record that they have.
So it could be your customers.
What are they asking? Maybe they’re a prospect; perhaps they’re not even your customers.
They’re asking a lot of questions. So how do you find out what questions they’re asking?
Very simple.
One way is to conduct a survey.
One way is to connect with your best customers.
What are the issues? What are the problems?
What are the concerns?
What are the questions they’re asking?
Research topics and questions that your target audience is looking for :
Another way, if you still need to get customers, is to go online and find out a lot of questions people are asking about specific topics at quora.com. Q-U-O-R-A.COM or answers.com.
These are some websites where people go and ask questions and other people can answer those questions by going and researching your topic there then, you can list all the common questions that people are asking and all the hot questions that people are asking.
That may be a challenging question for you to answer.
No, but these are the questions people ask, and that’s what they want to know.
So, to expand your influence, you must answer the questions people ask.
And how do you know this question?
You’re going to find out all you’re going to ask. Or you can also ask other experts what are the in your topic and what are the questions that they commonly get asked, like frequently asked questions about a topic.
So, there are multiple ways.
There are no excuses for this. You can find at least 20 to 50 top questions that anyone asks about your topic. It need not be you. It could be anyone; they could be asking questions to anyone.
3)The third step is to understand what solutions are available and what the problems are.
What are the questions people are asking?
What solutions are already available?
Little research. This means it could also be your competitors, like finding out who is offering solutions. Who is handling these problems that your audience might have? or your group of people you want to influence?
What are their problems, what questions they’re asking, what solutions are already available, and what solutions still need to be known?
There may be three problems for which solutions are available. Maybe people don’t know.
Perhaps there are a few problems that solutions are partly available.
Some issues don’t have any answers yet.
Those are your opportunities.
But don’t ignore the other two categories as well, because these are, for example, if you know a solution to a simple problem. You could provide a solution and then what happens.
You influence these people.
Who do you call as an expert? Someone who knows the classic one and knows what used to work before?
How did it start?
Someone who knows the present?
What’s going on right now?
Who has updated information,and someone can also predict the future.
Do a little bit to some extent. So that is what you call an expert.
Conclusion:
To become an expert on any topic, you must understand the classic. You need to know about the present. You also learn about the future, and that’s how you provide solutions, gain more influence, and bring us to this last one in this video.
How can you have hope and see when you understand how you can help?
It could be in the form of writing a book.
It could be answering questions or doing videos, blog posts, podcasts, and courses.
You can create and offer courses either for free or for a fee.
There are many different ways you can help people. So now you have an excellent understanding of what other questions, what are their problems? What are their frustrations? What are the questions and what solutions are available, and how can you help them go from point A to point B,
And when you do this, the keyword is listed to this.
Become An Influencer In 2023 !
You will become an influencer on this topic when you do this consistently. You will become an authority on this topic. And then, you can also think about writing your book, coming out with your podcast, and going on the TEDx stage.
Ted Talks, you can do all sorts of things. When you start resonating with the audience, that’s when your circle of influence,
First of all, you nurture it, identify it, promote it, and then start growing and get bigger and bigger and then come to a different or adjacent audience, for example.
So, that’s how celebrities, that’s how top leaders, that’s how the top 1% in any industry, that is how they grow their influence because they are consistent.
They take steps to understand their audience more deeply, start resonating with their problems, frustrations, issues, and questions, and provide them with answers and solutions.
That is the reason why they become the top influencers in the face. And you can do my friend, and you would like to have more information on this, a step-by-step plan.
How To Gain Circle Of Influence – Authority Influencer Roadmap – Download Now!
There’s a roadmap I’ve created for people like you who want to become more influential or authoritative in your topic, head over to www.authority-influencer.com and download the one-page pdf roadmap that will walk you through. Of course, there’s also free training.
When you download the PDF, go through the roadmap and the training, and you will soon be on your way to becoming the top influencer or authority in your topic.
In this video, Raam Anand talks about four big ideas to help find the right topic for a book, video, movie, or social media in less than 10 minutes.
The first idea is that knowledge does not equal a book. It is not a requirement for an author to have expertise in the topic of their book.
They can bring in other people’s knowledge, cite other authors, and cite research.
The second idea is to think about challenges and aspirations. This will help to gain clarity on what the core message of the book should be.
The third idea is to focus on the core message.
The fourth idea is that your topic is not equal to a personal journey.
It’s not about your journey, but your journey is essential when delivering these messages.
For more information, you can visit www.stardombooks.com and download the one-page blueprint.
Transcript
Hi there. Welcome back.
Raam Anand here once again, and today’s topic is about finding the right topic for your book, for your video, for your movie, and for your social media.
How do you find the right topic in less than 10 minutes?
All right.
So, people have always asked me about this. When I ask people about, you know, why they have not written a book yet.
Most people think they need to have the right topic to write on or start thinking about their book’s topic.
So, this will get them into a spin. And sometimes, they get confused; sometimes, they get overwhelmed. So that’s why most people don’t even attempt to write a book because they need clarification on their topic.
Discover the 4 big ideas Now
In this video, I want to share four big ideas to help you clarify your topic.
On how to zoom in on your topic and find out what exactly will be your topic that you want to talk about.
✅First Idea
Your knowledge not equal to your book
Your Knowledge ≠ Your Book
Most people make or have this idea or need clarification about their book.
They think, what kind of knowledge do I have to write a book about, or have I gained enough ability to write a book and then try to equate their expertise to their book or topic, which needs to be validated.
It doesn’t have to be that way because there are many instances and many examples where you can go and bring other people’s knowledge into your book, not I’m not talking about plagiarism or copying content from the Internet.
There are ways to do that.
For example
You could become a reporting expert by citing other authors in your book, bringing in expert material for an additional chapter, or doing what is referred to in the publishing industry as references and citations. You can cite other books, topics, experts, and research to bring all of these into your book. It also gives you the chance to be an expert on something other than the actual topic as you can bring expertise from different people, industries, and ideas and present them in your own way; you could also give your own twist to the material.
Example – Seven Habits of Highly Effective People by Stephen Covey
If you look at the book Seven Habits of Highly Effective People by Stephen Covey and when he lists the seven habits, the first habit is being proactive, for example.
None of these own habits are something that you already didn’t know. But Stephen did a brilliant job of putting all these seven habits together and also citing research, bringing in expertise, and giving his frameworks and twists and ideas and references and examples, plus stories, anecdotes, and personal experiences.
All this form a very enriching experience for the reader. So that is how you think about your topic.
It’s not that what you already know should become a topic, or on the other side of the spectrum, it need not be only about what you or it may not be about everything you know.
It could be something you know how to do, or how to explain it to someone else; it could be divided up into sections or segments.
Each stage could become its book, for example.
✅Second Idea
The second big idea that you need to think about, especially if you are a first-time author, is thinking
about challenges and aspirations.
What do you mean by that challenge and aspiration?
Write them down.
So please take a sheet of paper and divide that sheet in half and on the left side.
You write all about the most significant challenges you are facing right now in your business, your profession, or your life.
what are the challenges that you are facing?
May be you need help with your message.
Struggling with marketing.
You may want more people to walk into your business.
You need lead generation.
You may want to get into the media.
So, what are the things that are a bottleneck in your business right now?
Make a list of all these problems, issues, concerns, and challenges you are having in your life, your work life, or your business right now.
It could be a profession also. On the other side:
Write down all the aspirations that you want or have for yourself for the next five years, ten years on the other side of the sheet
Maybe you want to become the thought leader in your industry
You may start your seminar by attracting thousands of people from all over the world.
Need to expand your business into new geographies.
These are all aspirations. So, your daily activities are all about reaching those aspirations.
All right.
You are solving these problems and achieving these aspirations. And that’s what should be, you know, your daily activity. And this is how motivation works, my friend; your inspiration should always be connected with you solving your issues and going towards your aspirations.
The connecting link between these two is your motivation, right?
This is what helped you get out of bed in the morning every day, right?
So, when you have clarity on your challenges, when you have clarity on your aspirations, you gain clarity on your topic.
You know exactly what you must do daily, right? That will propel you.
Do that to reach those aspirational levels and get another sheet of paper; divide the same sheet at the end, that sheet paper in the same way, and this time write down all the challenges your audiences are facing.
Multiple audiences want each and every group of people you want to reach, or you’re already serving; make a list of all their challenges, problems, and issues, and on the other side, make a list of all the aspirational values.
What do they feel is important?
What are their values?
What do they seek to learn?
So these things come from another side and another perspective.
Now we have your goals and aspirations and your audience’s goals and aspirations.
Your core topic is a blend of these two, in alignment with these two.
That’s where we are getting to Point number three.
✅Third Idea
Topic = Core Message
Your topic will be your core message.
You don’t need to go through a course to find your topic. This is what you need to do.
This exercise will help you gain very good clarity on what is your core message.
What do you mean by that?
Your core message is what is it you:
Are known for?
Want to be known for?
Your life’s work is all about?
Why do you want to :
Teach?
Demonstrate?
Start a movement on?
Warn people about?
The areas that you want to lead people, where you want to lead, people from, from where they are to where they need to go?
This is your core message, my friend. The sail of this show will help you take yourself and people from point A to point B; the sail of the ship is your core message.
So now you know, when you understand your core message, what do you want to be known for?
And many people overthink this idea and complicate matters.
It is straightforward.
What is it that you are aware of you want to be known for?
What do you know, and what else can you bring in?
You may need additional skills and additional knowledge.
That’s fine.But now you have your core message that will be a topic for your book and your videos.
Follow a blog post for your social media content so that once you have your core message, the idea can be broadcast in many different formats: videos, books, blog posts, and podcasts.
It could take different forms, but they all return to your core message. Just for the sake of examples, you go and observe people in your industry.
Go and observe people who will become big influencers in some of the topics. They all have the core message; whatever they talk about, they come back to the core message, which makes them unique, and don’t worry; you have your core message too.You are as unique as your fingerprint, my friend.
Importance of Finding Core Message for the topic of your book
So, finding out this core message is going to be a very important and exciting, and fun thing to do because once you have the handle on your core message,
You can write multiple books on it
You can make videos on it, can talk about it.
You can speak on stage
You can do all sorts of things to help you become an authority and an influencer in no time.
✅Fourth Idea
Next one, The last one. Your topic is not equal to your journey.
Your Topic ≠ Personal Journey
What do I mean by that?
See many people have this confusion when I ask them about their book. Like when have you written a book?
Many people think I’m referring to their biography or their journey.
People have minimal attention spans and want to avoid a long winding story or a narrative about anybody. No, I don’t think anyone wants more—my personal story except for my captive audience who already know me.
All right, so maybe you are someone you are a celebrity. You already have a huge fan following; millions of people follow you. Then it makes sense to focus on your personal journey because they want to know your fans and your personal journey.
If not, with this, 99.9% of all the other people in the world.
Your topic is not your personal journey
Your book, videos, messaging, blog posts, websites, and courses are not about your journey; the focus is not on your personal experiences.
To me, it is about your audience. Make that shift or shift that focus from yourself to your audience, which will change your perspective like anything.
What is that?
What does your audience want to know that has to go into your book?
What do your viewers like to learn that has to go into your video, that has gone to a podcast, that has to go into a blog post?
So that’s when you start getting more engagement. It’s not about your journey, but your journey is essential when delivering these messages.
Because when you add to a personal story and your core message that has humanized the entire core message, that can bring your personality into a core message that will make your book an exciting read.
And this is how we work at stardom books, where we help first-time authors create their core message and then have them write and publish their books internationally.
Conclusion
If you would like to more, if you would like to know more about how we work with first-time authors and help them not only publish, create, and publish their books but also start with these zero steps, the level zero, build a strong foundation and figure out this.
The core messaging, the goal for the book, the plan from the author, and all these layers upon layers of improvement. Until you get to a stage where you feel confident to write a book, you take the help of trained experts to put it together.
Writers, experts, publishing experts and editors, and all these. The entire team will work with the authors, first-time authors, because they need all these resources.
So, if you would like to explore this possibility and understand your core message,bring it out in a big way.
Head over to www.stardombooks.com and start by downloading the one-page blueprint available there.
Get started there, download the blueprint, and one day we’ll also be writing and publishing your book.
Thank you.
✅Book Writing Workshop
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.
The belief that “Just experience does not make anyone a leader” is a valid and vital point, as leadership is not solely based on experience.
Experience is undoubtedly valuable, but other factors such as communication skills, emotional intelligence, and the ability to inspire and guide others are also essential to effective leadership.
To become an effective leader, it is important to develop these qualities through ongoing learning, self-reflection, and practice.
Writing a nonfiction book can help individuals become known for what they know and establish themselves as a leader.
Stardom Books provides a platform for first-time authors to do just that. It is a great way to become a leader and share one’s knowledge and experience with others.
✅Transcript
The belief that “Just experience does not make anyone a leader” is a valid and vital point, as leadership is not solely based on experience.
While experience is undoubtedly valuable, it is not the only factor that makes someone a leader. Other factors, such as communication skills, emotional intelligence, and the ability to inspire and guide others, are also essential to effective leadership.
Many experienced individuals need to gain the essential qualities of a leader, such as the ability to communicate effectively or inspire and guide others.
On the other hand, some individuals may have less experience but possess the essential qualities of a leader and can lead and inspire others effectively, right?
Leadership is about experience and the ability to build strong relationships, communicate effectively, and inspire and guide others toward a common goal.
It’s like having that vision and leading everyone toward that goal.
Developing these essential qualities through ongoing learning, self-reflection, and practice is crucial to becoming an effective leader.
Suppose you continue to believe that experience is the sole factor that makes someone a leader. In that case, you may miss out on valuable opportunities to develop the essential qualities of leadership and miss out on the benefits of effective leadership.
On the other hand, if you shift this belief and focus on developing the essential qualities of leadership, you can become an effective leader and enjoy the benefits that come with it, such as more significant influence, respect, and the ability to impact other people positively.
Remember that while experience is certainly valuable, it is not the only factor that makes someone a leader.
One of the best ways to become an established leader is to write your own book — not just any book, but a nonfiction book that can help you become known for what you know.
It’s easy and structured, and you can even have it written by a writer — only at www.stardombooks.com
That’s the place for first-time authors who want to become great leaders using the power of publishing.
See you on the inside.
✅Book Writing Workshop
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.
Becoming an influencer or authority figure can be an intimidating prospect. Many people think they need to achieve more to reach this level of success, but this is a limiting belief.
Becoming an influencer or authority is more about building a solid reputation and connection with others through providing value and sharing a unique perspective.
It requires a foundation of consistent effort.
To start this journey, The Authority Influencer Roadmap is a free plan designed to help people become influencers or authority figures in their industry or topic.
Authority Influencer Roadmap can help people become torch-bearers for others and lead the way in their industry.
With this plan, anyone can become a prominent leader in their industry with the right attitude and commitment.
✅Transcript
Have you ever thought of becoming a top influencer or a sought-after authority figure in your industry or topic?
Then, in the same breath, you told yourself, “I have not achieved enough to become an influencer or an authority figure”?
This is certainly a limiting belief and can prevent people from pursuing their goals and reaching the top spots.
It’s understandable to feel uncertain about what it takes to become an influencer or an authority figure. Still, it’s essential to recognize that no fixed threshold of achievement is required to achieve this status.
✅Become an influencer in 2023
Becoming an influencer or authority is about achieving a certain level of success or recognition and building a solid reputation and connection with others.
It is like building a house, requiring a solid foundation, consistent effort, and ongoing maintenance.
✅How to become an influencer ?
To become an influencer or authority, it is essential to build a strong reputation, provide value to others, and consistently share your unique perspective and voice.
Suppose you continue to believe that a fixed level of achievement is required to become an influencer or authority. In that case, you may miss valuable opportunities to build your reputation and connect with others.
On the other hand, if you shift this belief and focus on building a solid foundation and consistently start sharing your unique perspective and voice, you CAN become an influencer or authority and enjoy the benefits that come with it.
Think about all those other people struggling because they don’t know what you know—all those people who are deprived of the knowledge you now have.
All those people who want you to lead and show them the way. You could become a torch-bearer for such people.
How do you start doing all this?
Don’t worry; I have just the right plan for you.
✅Authority Influencer Roadmap
It’s free, and I call it “The Authority Influencer Roadmap.” Download the PDF version and access the free training on how to use it by going to authority-influencer.com
I hope this helps, and I look forward to seeing YOU as the next prominent leader in your industry.
✅Book Writing Workshop
Are you an aspiring author or an experienced leader looking to write a bestseller?
Look no further!
Stardom Books has just launched its Bestseller Bootcamp, the world’s greatest book-writing program for first-time authors, growth-oriented experts.
With this program, you can create and publish your bestseller from scratch, even if you have never written before.
With Bestseller Bootcamp, you can learn the strategies and techniques to write, publish and market a successful book.
Get the recognition you deserve and become an author today!
Don’t miss this once-in opportunity to write your own bestseller and take your career to the next level!
Writing a book can be a daunting task for many people.
It can seem intimidating, as one may worry about what to write, who will read it, and whether they will succeed.
Additionally, many limiting beliefs can prevent someone from starting the process, such as believing that writing a book is challenging, takes years to complete, and requires special skills and resources.
To combat these fears, it is essential to become emotionally connected to the dream of writing a book so that it can motivate you to continue working towards it.
One way to do this is to think about the outcome of writing and publishing a book –
Will their children be proud?
Will their peers be impressed?
How will they feel knowing that they have achieved this great accomplishment?
It is also important to remember that everyone is unique and has insights that others may not have and that it is possible to write and publish a book even if one does not have the necessary skills or resources.
With the right motivation, anyone can write and publish a book and be proud of their accomplishments.
Transcript
So why do some people find it very difficult to write a book?
The thought of writing a book sends shivers down the spine of many people.
Real experts are the domain experts; they have been in the industry for some time: five years, ten years, 15 years of experience, and maybe more.
Even those people who are confident of, you know, their knowledge, insights, experience, and expertise, when you ask them whether they want to write a book someday, they say, yes, they want to write a book someday.
But when it comes to the point where they want to decide to write a book.
They are sometimes taken aback by this idea, like, what can I write about?
Who is going to read my book? And I will become a laughing stock, ridiculed by people, peer pressure, all these, you know, limiting beliefs will start setting in.
Is writing a book difficult ?
Many people will think that writing a book is difficult, and they don’t want to admit that they are not courageous to write a book.
People don’t like to admit that. So what they think is said is writing a book is difficult.
Writing a book takes years & writing your book needs special skills. Which I don’t have, or it takes a lot of resources or money. So they try to come up with all different kinds of excuses.
So that they can postpone this idea, procrastinate this idea of writing a book
Dream of writing a book
The dream is absolute, but the actions are not. And one big reason that people feel that way is because they are not emotionally connected to that dream.
That is why they are not motivated. See, if you want to be motivated, of course. Why do people say motivation is momentary?
Because people get motivated, it rises big and then falls off like peaks and valleys. So how do you sustain that motivation?
One way is to become emotionally connected with this motivation that it gets you up every day in the morning.
You have a reason to get up and get started.
Writing a book is one such aspiration that needs to be connected emotionally with you so that you can continue to work every day towards goal.
And one way to do that is to think about what can happen after you become a published author.
We don’t worry about how we are going to create and how we are going to write the book, how we are going to fund it, how we are going to sell it, or whether we can find a publisher, forget about all these nitty-gritty the how-to biography falls in place when you decide.
But what you need to think about and feel inside is what would happen when I become a published author.
Will my children be proud?
Whether my peers will be impressed?
How will they feel knowing that they have achieved this great accomplishment?
Two years, five years, ten years down the line.
For example if people find me online and they look me up, and they see that I’m the author of this book, that is how you connect emotionally with this aspirational goal.That’s what makes this process of how to get things done super easy, doable, and manageable.
I hope you’ll find this interesting.
Conclusion
If you’d like to write your book, there’s no other place better than stardombooks.com
Or, if you want a course on how to write and publish your book, go to stardompublishing.com and access my course.
My students call it the world’s best or the most excellent book writing course available.
This is only for non-fiction business, leadership, how-to categories of books.Of course, you can also write your personal journey books.
You can write about your insights; You can share your message and the course is also about how to find your message to share.
That is the most important.
It’s not a book-writing how-to kind of course; it is a course on finding your message so that the message can come out in various forms, such as a book, a video, a podcast, or even a movie.
Who knows?
You could Your story could become a movie someday.
All right.
Please know that you are bigger than you think and have great insights that other people may not have.
You’re unique. You are as unique as your fingerprint, my friend. So go ahead figure out what your message is and write and publish your book.
Someday you will be happy that you watched this video, and I’ll be happy if this excites you so much that you write and become a published author one day.
All the best!
Book Writing Workshop
Have you not written a book yet?
Well, now you can because USA publisher “Stardom Books” has just launched its “Bestseller Bootcamp”
The world’s greatest book writing program for first-time aspiring authors, growth-oriented experts, and serious leaders.
This is advanced, high-level.
Bestseller Bootcamp is where the world’s top achievers create and publish their own bestsellers. You can do it too from scratch even if you have never written before.
