The Birkin Bag Story

Transcript:

Let me tell you a quick story… It’s about an unassuming purse, known as the Birkin bag. Hermes, the maker of these bags doesn’t do ads like Louis Vuitton does or not even designer products. In fact, the bags look quite ordinary. Yet, it retails for upwards of 380,000 dollars, with a starting price tag of $12,000

Astonishing… isn’t it? Just a bag that sells for the price of an American home! People are buying, obviously… and it’s a real product. You can buy one too.

The question is… WHY people like to buy the Birkin bag at such a high price tag?

That’s because…. the maker, Hermes, has created a strong positioning with their message to the world. They have made it super-exclusive…. They get the attention of the right prospects using their INFLUENCE in the marketplace… leading to buyer trust.

So, what’s the lesson?

It’s simple. You must make it very clear about what you stand for… with people. They must know you, like you, and trust you, before you can do anything with them. Be it business, profession, or even relationships. You need to get their attention first so that you can positively influence them in the right direction.

You can’t change anyone…. But you can definitely influence the change. You could be the Birkin bag or the Apple product of your industry… if you could create a strong positioning with a clear message to the world.

How to do this?… Well, that’s what I teach experts, entrepreneurs, and professionals at www.raamanand.com so that they can get clarity on their messaging and positioning so well that most of them even write their own books on their topics. They become bestsellers and often used as tools to drive home the message and create market positioning.

Just head over to www.raamanand.com and let’s do this together, shall we?