Transcript:
I am sure you have met so many good people in the world with a lot of expertise. Unfortunately, most of them aren’t making the money they want or have the freedom they deserve – and worse, they aren’t making the kind of impact they could.
I’m thinking of one of my friends in particular. Every time I talk to him it boggles my mind – He’s a world-class expert, he’s connected to celebrities, he is so amazing as a person, and yet, this guy can’t make money or influence people positively. He keeps himself broke.
The worst part about this is that I can’t even help him because despite my best efforts to give him books to read, ideas to implement, and even trying to send him business, he just can’t bring himself to love or appreciate the power of positive influence and persuasion.
I feel for him because he’s a really good guy and he is, in my opinion, one of the most knowledgeable people in the world when it comes to his topic — but he can’t get out of his way and become a thought-leader.
There’s nothing “wrong” with being an expert, but it’s super sad to watch experts fail. When you have expertise, you can make such a difference in the world and have a huge impact…but unless you are going to rely on luck, you have to appreciate, respect, and love the vehicle that makes that difference and impact possible – Getting Attention!
If I’ve said it once, I’ve said it a thousand times – There’s no relationship between being good and getting paid! It doesn’t matter how good your product, service, or expertise is until somebody has bought it. And let me ask you, what precedes something being bought?
Yes! Attention and trust! You have to get the attention of your prospect and build trust.
There are a TON of really good people running around with expertise who are broke and never get paid. The reason they never get paid has nothing to do with whether their expertise, product, or service is any good… just that they are not well-known.
Listen… If you’re “good” and you create value, you’ve got to position yourself, your product, your service, or your expertise in a way that attracts the right people and connect with them at deeper levels. If you don’t, not only will people never do business with you but you won’t be able to serve them either — and you will never have the kind of freedom you want.
Here are 3 simple questions to get you started so you can make more money and a positive impact with your expertise:
1. What is the ONE thing you appreciate or love about influence?
2. What’s your VISION for your expertise, product, or service?
3. What ONE strategy, technique or idea are you going to utilize to make that vision real, and by when?
Make a commitment NOW to start using the power of INFLUENCE to become well-known and make more money, have more freedom, and make the impact we all know you can make. Today really can be the last day of the way you used to be.
And one of the best ways to do that is to write your own book.
Yes… your own book and let me teach you how at www.raamanand.com… and choose your path to success.
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