Your Website, Brochure, or Proposal is the WORST Business Tool to Have

Transcript:

Your website, brochure or proposal is the WORST business tool for you. If you want more paying customers, you must become more influential with your prospects.

The business material that you may be using now, like business cards, websites and proposals, are very valuable to YOU.. and the business “gurus” have been preaching you to use them all these years.

But unfortunately, what you consider as sacred are worthless to your prospects until they know you, like you, and trust you. Look at the most successful and sought-after experts in your field. They don’t dole out their business cards to everyone they meet. Do they? That’s because the top leaders know that business cards, brochures and proposals, unless specifically asked for, land up in the garbage bin. That’s why they don’t give such things to everyone they come across.

So what do they do instead? They create influence. As an entrepreneur, you already know this. They find and send their message to the world in a way that reinforces their identity. The top movers and shakers in the industry ATTRACT their prospects, not chase them. They shift peoples perspective with their insights and share things that their prospects have never heard before. They take a stand. That’s why they stand apart from others so that they gain credibility, reputation, and trust from their prospects.

Think of Sir Richard Branson, entrepreneur and author of several books. Bill Gates, Arianna Huffington, Indra Nooyi, Narayana Murthy… all entrepreneurs as well as authors. There are hundreds of examples.

And, listen now… here comes the most critical part… You can continue to do what you are doing right now… like distributing your business cards, brochures, and proposals and even sending endless emails to unknown prospects… OR you can become a thought-leader in your space and start attracting the right people to your business, profession, or whatever you are doing right now.

How?…. By writing your own book. Yes.. it’s simple and one of the most effective ways to build personal branding, increase influence, and gain tons of reputation. You already have the expertise.. you also have your experience… you just need a way or a system to turn what you already know into a simple, effective, non-fiction business book. That’s all you need to do.

If becoming even more influential and connecting with people at more deeper levels is one of your goals… if you are in a leadership role… if you want to rise to that next level in your business or profession… I invite you to join us at raamanand.com that’s r-a-a-m-a-n-a-n-d dot com and let’s take it forward from there. See ya soon.