Book as a Strategy
Most leaders treat a book as a marketing asset, if they think of one at all. Raam's argument is that a book is the strategy document for the next decade of a leader's standing: it decides what they are known for, which rooms open, and what their name means when they are not there. This talk lays out Book as a Strategy, B.a.a.S., as a working framework: what to put on the record, in what order, and how to use the finished book in the business, in the market and for the legacy.
For founders, chief executives and the boards and teams around them.


